Persuasive strategies examples

HASIBA

Pathos
This
advertisement is
about using
leopard and
animal skins as
rugs or clothes.

The picture of this leopard is a

close-up showing its facial
expressions and its emotions
therefore making the audience
pity it and feel bad for doing such
things.

The bold heading

is based on the
leopards thoughts
and what it would
be saying to us
and the people
who use it as an
object.

The charity wants the audience to

give money and support this issue
therefore they are encouraging us
and by using facts and statistics the
audience sees their perspective.

Ethos
The slogan spare
me the guilt trip
indicates the chips
are guilt-free and
wont have an
effect on your
looks and weight.

The star persona,

Katy Perry is an
example to show the
chips really work
because she is
beautiful and
glamorous.
The all natural
comment shows what
the chips are made of
and that you wont feel
guilty or bad about
eating them because
they are natural

Logos