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A
2012261009
MOTOR VIKATAN
HISTORY :
Business strategies
Android apps
E magazine
(www.vikatan.com/motorvikatan )
Current position :
Conclusion :
We never faced any challenge from readers. Month after month, our
magazines fly off the shelves. The only challenge that we have been
facing is from the marketing people. Its very difficult to market the
magazine to marketing managers who have this pre-conceived notion
Tamil magazines are grade B while English magazines are grade A.
Motor Vikatan is self sustaining because of its strong sales figure. Motor
Vikatan is priced at Rs 40; it is the highest priced Tamil magazine within
the Group or even outside. Even if we up the price, I dont think there
will be any resistance or drop in the sales figure.