Michigan Sport

Business Conference
Social Media Recap
Feb 01, 2014 Oct 25, 2014
Overview
This report includes data metrics regarding the
Michigan Sport Business Conferences Facebook
page (www.facebook.com/umsbc) and Twitter
handle (@UMSBC).
The strongest interaction and reach revolved
around our theme release, speaker release and
announcement of the BIG Initiative award
winners.

425
978,684
2,303
4,005
9.42

Sent Messages
Total Impressions
Avg. Impression/Post
Interactions
Avg. Interactions/Post

Website Metrics: www.umsbc.com

Our website holds all of the pertinent information
regarding past and upcoming conferences.
Additionally, we maintain a blog in which we
release information about members of our
planning committee and press releases regarding
sponsors and upcoming events.

16,000
1,700
80

Website Traffic
Articles & Blogs
Twitter Mentions

Top Social Traffic Sources

As we do not fund ads to generate website
traffic, all direction to the website is done through
social media. It is also vital to keep in mind all oncampus marketing efforts include the website
link.

Facebook: 1,189
Twitter: 434
Others: 54

Twitter Statistics: @UMSBC

Twitter was our most valuable asset in order to
inform our existing audience of new information,
as well as develop brand awareness.
Our twitter account incurred a 25% increase in
followers during the lead up to the 2014
conference.
Due to the short life-span of a tweet, we utilized
twitter daily in order to give quick updates, host
countdowns, hype information releases, and post
relevant sport business news.

233
1,164
147
432
323
233
49
68
11,304
97

Posts
Total Followers
Favorites
Retweets
Mentions
New Followers
Links to pages
Links to photos
Total Clicks
Clicks/Link

Demographics
Below are the details of our twitter follower demographics regarding age and gender.
Men between the ages of 25-34 appear to be the leading force among our twitter
following.
Gender Statistics
Male
Female

Age Statistics

73%
27%

18-20
21-24
25-34
35-44
45-54
55-64

4.7%
24.2%
32.8%
25.2%
8.7%
4.4%

Most Popular

Facebook Statistics: www.facebook.com/umsbc

Due to Facebooks restriction on the number of
followers that see our posts, Facebook was not
as effective for weeklong campaigns, unless our
followers heavily shared our posts.
However, because Facebook posts have a longer
life span, posting a longer post with useful
information and a reference link was extremely

192
1,546
303,526
1,580.86
1,967
10.5
42

Posts
Fans (Page Likes)
Impressions
Impressions/Post
Likes
Likes/Post
Comments

effective. As stated above, posts such as these

drove traffic to our website.

279

Shares

Demographics
Below are the details of our Facebook fan demographics regarding age and gender.
Men between the ages of 18-24 appear to be the leading force among our twitter
following.
Gender Statistics
Male
Female

Age Statistics

60%
40%

13-17
18-24
25-34
35-44
45-54
55+

.43%
33.14%
3.99%
.86%
.92%
.86%

Most Popular
*drum roll* OUR 2014 THEME IS Game Changers: Innovating Today. Defining Tomorrow.
April 01, 2014 - 4:15pm
2,100 Reach
54 Likes
22 Shares
2 Comments

Instagram Statistics: @UMSBC

Due to the difficulty in usage and tracking
Instagram, we did not use it heavily to promote
the conference.
However, we did have a good reception among
followers when platform was utilized for the
theme release campaign.

20
100
441
22.05
2

Posts
New Followers
Likes
Likes/Post
Comments

Most Popular