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Client:
Petouch International
NewBrandforItalianPetFood
Designnewlogo
Designnewpackaging
CorporateID
AmbrosiaPETFOOD
TheFoodoftheGreekGodsonOlympusinmythology
FromWikipedia,thefreeencyclopedia
TheFoodoftheGodsonOlympusmajolicadishattributedtoNicoladaUrbino
IntheancientGreekmyths,ambrosia(Greek:,"immortality")issometimesthefood
ordrinkoftheGreekgods,oftendepictedasconferringlongevityorimmortalityuponwhoever
consumedit.ItwasbroughttothegodsinOlympusbydoves,soitmayhavebeenthoughtofin
theHomerictraditionasakindofdivineexhalationoftheEarth.
Ambrosiaissometimesdepictedinancientartasdistributedbyanymphlabeledwiththat
name.InthemythofLycurgus,anopponenttothewinegodDionysus,violencecommitted
againstAmbrosiaturnsherintoagrapevine.
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BasicCharacteristics
ThefoodofGreekGods
ASymbolrelatedtosomething"divine"andpowerfulisthecrown.Itaddsaweandgivesa
royalparallelism.Soyoucanthinkandassociatethatthespecificpetfoodmakeyourpets
strongandimmortal.
TheAmbrosiaisfoodforpets
AmbrosiaisanUltraPremiumQualityPetFoodandincludesvariouscombinationoffood
(chicken,meat,vegetables,superfoods,etc.)thatmakesthispetfooddeliciousandextra
healthy.
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ExtraCareforyourpetyoulove
Apetfoodbrandshouldexpresshowmuchyoucareaboutyourpet.Youwantyourpettofeel
strong,healthyandhappy.
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Logo 3
Typical
applications of the new logo
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Logo 3
Typical applications of the new logo
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Logo 3
Typical applications of the new logo - packaging
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Logo 3
Typical applications
of the new logo roll up
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