Radio Trails Analysis

Trail for
(station/channel)

Tesco Price Drop

Target audience
Parents, Middle class (not a cheap supermarket), 30+ age group, male and
female but most female as stereotypically they will do the shopping.
Tone of voice?
Upbeat/enthusiastic at the start, calm/warm at the end, male and female to
attract both audiences, fast paced, humorous
Sound effects?
(SFX)

None

Wildtrack/ambient
sound?

Purely natural dialogue only

Use of music?
None

How many tracks?

-

Sound levels?
Kept level throughout

Length?
24 seconds

Other notes/common
elements/conventions

Voiceover : Chris Clarkson and Julie Walters

(famous and recognizable voices which could draw a
different target audience in who are fans, it will also
create more attention for the audiences as they will
recognize their dialogue)