Comparative Study of F.

M channels in Indore city

Diligence & Excellence

Supervising faculty
Prof.Nidhi Shukla Submitted
by,
Group/22/sec.”B”
Sanjay Trivedi
Satish Thakur
Shakil Khan
Shikha Neekhra
Smita Verma
 OBJECTIVE

 The fore most objectives of the research is to study the perception

of various FM channels in Indore city regarding to the listener’s
perception, in the entertainment industry
To ascertain the factors influencing while criteria of the select the

program.
To ascertain the satisfaction level of the listener.
 Research methodology
 In this minor project we ascertain the demographic profiles of
radio listeners in order to provide more targeted programming
 Identification of demographic profiles and it is also expected to
help private players to attract more advertising revenues, as it
would enable them to offer advertising access their targeted
audiences.
CONTI……..

 To ascertain the effectiveness of the advertisement and others tools

in the attitude formation toward the listener FM channel.
 To trace out the important suggestion that help in modifying and
improving the service.
 To provide secondary data for other research in the same field
 EXPECTED OUT COMES

 Red FM is the more listening FM channel in Indore.

 Listener interest depend upon the broadcasting quality of FM
channel.
 As red FM used innovative idea for broadcasting it came on the
top.
 In case of advertisement Red FM gives different entertainment to
the listener so the number of advertisement on Red FM is
increasing day by day than other FM channels.
 FM channels are becoming business spreading medium.
 FM channels are also becoming entertainment need of people.
 References/Bibliography/Website
 www.india info.com
 www.allindiaradio.com
 www.google.com
 www.mouthshut.com
 www.altavista.com
 www.indiatimes.com
 http://web.mit.edu/varun_ag/www/bose.html
 www.radiomirchi.com
 www.redfm.com
 www.myfm.com
 www.bigfm.com