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Opportunity YOU

St. Louis
Sponsorship Marketing Opportunity
An MBE/WBE Entrepreneurship Event for Female and

Minority Students by Zeniam Communications

Overview

Opportunity YOU is an event series created with the purpose of educating female and
minority college students and high school juniors and seniors about future entrepreneurial
and supplier diversity opportunities post graduation. This type of event is typically
organized for adults and has never been done for students before. Opportunity YOU St.
Louis will be hosted at University Missouri St. Louis (UMSL) JC Penney Conference Center.
The kickoff event on April 12, 2016 will include students from UMSL, SLCC Florissant Valley,
and Ferguson Florissant high school juniors and seniors. The purpose is to expose young
people with the resources available to help them become MBE/WBE job creators and
suppliers to corporations and to local, state, and federal governments. During the event
there will be MBE/WBE/DBE companies presenting their business model and products to
students, guest speakers, government department speakers, a Shadow For A Day raffle, and
lunch provided. Sponsors will have the opportunity to market through media, to attendees,
university staff, school district staff, and other corporate leaders that will be in
attendance. The event booklet featuring Zeniams rare and personal interview with Mr.
John Barfield, Supplier Diversity pioneer and founder of the multi-billion dollar enterprise
Bartech Group will also be distributed at the participating college and university campuses
giving our sponsors the opportunity to market to customers after the event is over.

Where and Whats Happening?


University of Missouri St. Louis JC Penney Conference Center

April 12, 2016 , 9:00am- 12:00pm

Speakers in Auditorium

MBE/WBE/DBE Presenters and Product Demonstrations in Main Hall

Supplier Diversity Officers Explain How It Works & Why in Dining Hall

Raffle for Shadow for a Day with MBE/WBE/DBE company

Lunch Provided

Return to School

Whos Going to See Just How Great


YOU Are?

Local, Regional, and National Media outlets.

Consumers ages 16-65 living or working in North St. Louis County

Undergraduate and graduate level minority and female college students

College and university administrative staff and faculty on campus

High school administrative staff, school district administrators, and high


school teachers in the Ferguson Florissant school district

Executives between ages 25-65 with special interest in thought leadership,


branding, corporate responsibility, domestic and global diversity, business
ethics, and supplier diversity.

How Will YOU


Be Marketed?

Strategic Media

Press Releases

Bloggers notification

Radio and TV Press Notification

Event booklet circulation 2500 count will be


distributed to college campuses and to high
school administrators and staff (post event) and
250 will be distributed on site at the event

Sponsor Promotion via e-Flyers and e-blasts to


school administrators, teachers, and email list of
over 5000 local and regional business owners and
decision makers in St.Louis metro area and in
parts of MO and IL

Event booklet and premiere issue of Opportunity


YOU Magazine featuring Zeniams rare and
personal interview with Mr. John Barfield,
Supplier Diversity pioneer and founder of the
multi-billion dollar enterprise Bartech Group.

Event photos and video on social media

Why Should Your Brand Sponsor


Opportunity YOU St. Louis?

St. Louis is experiencing an entrepreneurial renaissance being named #1 out of 14


Best Startup Cities in America. (Fox News Report, 2016. Mayor Francis Slay) You can
help to keep that entrepreneurial fire going among youth in the city.

Your brand will get its message, products and services in front of the right audience
while helping to expose young people in its community to new ways of becoming their
very best, to make smart and responsible choices for their future, and to ways to use
their talents and skills to create jobs.

Who is Zeniam Communications?

Zeniam Communications (Zeniam) is a St. Louis based communications and creative services agency
founded by Zekita Asuquo. Zeniam specializes in new market strategy and penetration, crossover
branding, and targeted outreach for women owned, minority owned, and small to medium sized
businesses. Zeniam helps an array of large to small sized companies deliver value driven messages to
current and prospective customers.

Zeniam Communications is owned by Zekita Asuquo. Prior to the inception of Zeniam, Zekita held
the position of Diversity Manager for a $70 million IT Recruiting Firm headquartered in St. Louis, MO.
There she was responsible for developing and implementing diversity programs for 300+ consultants,
media placement, diversity branding, event strategy, thought leadership strategy, and supplier
diversity relationships.

Zekita has been published by some of the nations most influential media including ABC World News,
TheRoot, The St. Louis American, and Diversity Journal. She has also appeared as a special guest on
several radio shows including former CNN commentator, Roland S. Martin Show (Chicago), The
Intersection w/Rebecca Roberts (DC), The Charlie Brennan Show (STL), and The Bernie Hayes Show
(STL).

Who Else Is Involved?

Involved in this event

Students at UMSL, SLCC Florissant Valley, and Ferguson Florissant School District

Guest speakers defining supplier diversity, MBE/WBE benefits, what it means for future
entrepreneurs, and how diversity in business can help a corporations bottom line

MBE/WBE/DBE business owners and executives demonstrating their business model,


products, and services to students

Considering Sponsorship and Advertiser Requests from Zeniam

Major Corporations with a clear presence in Ferguson and Florissant

B2B Companies serving the region

B2C Companies serving the community and region

Small to Medium sized businesses interested in advertising in booklet and in magazine

Sponsor Levels & Benefits

Founding Sponsor - $15,000

Your brands name/logo on billboard advertisement for Opportunity YOU St. Louis

Your brand as a headliner of the event

Full page color ad in front or back cover & feature as champion of diversity in business in
event booklet

Full page ad in Opportunity YOU Magazine premiere issue

Full page ad in second part of Opportunity YOU St. Louis event series in Fall 2016

Your brand recognized in all local, regional, and national media and press releases

Your brand promoted on digital screens around UMSL JC Penney Conference Center

Booth space for your brands promotional items and marketing collateral

Recognition of your brand on all social media, website, and event collateral

Your brand recognized as the headliner in post-event e-newsletter sent to 5000+ business
owners and leaders across St. Louis metro and parts of MO, IL, and IN

Transformational Sponsor - $10,000

Full page color ad & feature as champion of diversity in event booklet

Mention in all local, regional, and national media and press releases

Sponsor Levels & Benefits

Logo on digital promotion screens around UMSL JC Penney Conference Center

Booth space for promotional items and marketing collateral

Recognition on all social media and website

Recognition in post event newsletter sent to 5000+ business owners and executives

Game Changer - $7,500

Full page color ad in event booklet

Mention in all local media

Logo on digital promotion screens around UMSL JC Penney Conference Center

Booth space for promotional items and marketing collateral

Recognition on all social media and website

Recognition in post event newsletter sent to 5000+ business owners and leaders

Sponsor Levels & Benefits

Partner Sponsor - $5,000

Half page color ad in event booklet

Logo on digital promotion screens around UMSL JC Penney Conference Center

Booth space for promotional items and collateral

Recognition on website

Recognition on post event newsletter sent to 5000+ business owners and leaders

Leader Sponsor - $2,500

Listed in event booklet as Leader Sponsor

One quarter page color ad in event booklet

Booth space for promotional items and collateral

Recognition on website

Caring Sponsor - $1,500

Listed in event booklet as Caring Sponsor

One quarter page b/w ad in event booklet

You Love It! Whats Next?

Sponsor Opportunity YOU St. Louis Event with the Ferguson-Florissant School District today and

Demonstrate your brands leadership in the community that it serves

Corporate responsibility and support for Americas future leaders

Be a champion of the future of diversity in business in this ever changing world

Get your brands message, products, and services in front of customers that care about Ferguson-Florissant kids

Whats better than having your message distributed at an event and then mailed directly to customers?

After they see you in the event booklet, theyll be reminded of your greatness in the post-event newsletter!

Your brand protecting the future

Give hope to Americas young people by giving them the gift of opportunity awareness- think about how one person,
event, or some inspirational words in your past changed your thinking and your life for ever!

Were all in this together- when young people have access to information and resources, they have the potential to
become game changers.

Expose fertile minds to the backbone of this great country- entrepreneurship and watch them blossom into 21st
century job creators!

Whats next?

Respond to this proposal with a request for agreement and a payment authorization.

Respond with a request to meet with us.

Respond with a request to speak to us for more information.

Let us know if you want to be involved in the upcoming events too!

Ask us how you can sponsor all 3 events this year and keep the marketing party going!

Let us know if you have something else in mind!

How To Reach Us
Zeniam Communications dba Zeniam
Weve moved from:

3830 Washington Blvd., Ste. 114, St. Louis, MO 63108

Our new location will be: 743

Spirit 40 Park Dr., Chesterfield, MO 63005

Office Phone: (314) 473-6897


Email: communicate@zeniamconsult.com

Or : zeniamconsult@gmail.com
Website: www.zeniamconsult.com