N ATHALYNNE C.

M C G INNIS

Chicago, Illinois 60615

(312) 524-7137 | ncmprods@gmail.com |nathalynnemcginnis.weebly.com

SUMMARY
A highly accomplished and driven broadcast business affairs manager with extensive experience in broadcast production, key account management,
business development, cost tracking, digital content, talent management, scripting, production documentation, auditions and invoicing. Proven track
record as a producer of various disciplines of advertising. Excels in creating the best possible end product as well as sharing strong production knowledge
by mentoring others.
EXPERIENCE
ENERGYBBDO, Chicago, IL
Senior Broadcast Business Manager, 2014-2015
Oversaw preparation and tracking production costs from bid, client approval with producer through final actualization. Scripted submissions for legal
consult and final spot release upon final approval. Set up online auditions, prepared all production documents and managed internal/external finance
issues.

Gained knowledge of SAG talent guidelines.

Used Donovan data systems to track invoice payment and final job reports, TPVITA to prepare talent contracts and talent payments as well as
Brand Ocean to create PO and finalize production jobs.
Maintained industry knowledge of AICP, AICE, SAG and AFTRA.

BURRELL COMMUNICATIONS, Chicago, IL

Senior Producer, 2012-2014
Managed accounts such as General Mills, McDonalds, Comcast (radio), American Airline/Black Atlas.com (digital content), and Toyota/Avalon (digital
content).
FOOTE, CONE, & BELDING/DRAFT FCB, Chicago, IL
Vice President, Executive Producer, 2010-2011
Directed accounts, including SC Johnson brands Glade, Pledge, Ziploc, and Windex. Performed and managed all stages on production (bidding-post) on
assigned brands. Tracked upcoming productions and status on assigned brands. Served as go-to person for SC Johnson on all production procedures and
policy.

Collaborated with creative team on concepts and ideation.

Managed two producers.

Senior Producer, 2001-2010

Oversaw accounts such as Coors, SC Johnson (Glade, Scrubbing Bubbles), Kraft, and Earthshare. Created agencys best practices handbook of
production procedures and policy for utilization of staff and freelance producers working on SC Johnson productions.

Launched production internship program. Set up curriculum that provided instruction and overview of broadcast production process, including
outside field trips to numerous Chicago supplier sites for instruction and process.
Managed internship program that landed 90% of participants in broadcast and digital positions nationwide.

ADDITIONAL EXPERIENCE
Producer, 1992-2001. Oversaw accounts such as Kraft, SC Johnson (Raid, Glade, Pledge) Applebees, Earthshare, Quaker, and Kimberly-Clark.
Assistant Producer, 1989-1992. Managed accounts, including Kraft and SC Johnson (Glade).
FREELANCE EXPERIENCE
BURRELL COMMUNICATIONS, Chicago IL 2015
LGdirect, Chicago, IL 2015
Freelance Sr. Broadcast Business Manager
Freelance Broadcast Producer, Ogilvy & Mather, 2012; American Family Insurance Abelson-Taylor, 2011-2012; Abbott - Androgel and PediaSure, ((dates)).
AWARDS
Finalist; London International Advertising Award Public Service "Choices" TV, 1998
Sliver Plaque Award, The Chicago International Television Competition Public Service "Choices" TV, 1997
Creativity Award Tombstone Radio "Coupon Confusion/Two Sizes", 1993