Amy Kohler

e amy.kohler12@gmail.com

m 440.668.4783

w amykohlerportfolio.weebly.com
OBJECTIVE
Public Relations professional
with the ability to analyze media
impressions and create messages
to attract a target audience
seeking position with increased
responsibility.

STRENGTHS
Capability to effectively translate
a brands story and voice into
social media platforms

Ability to craft personalized
pitches to reach the target
influencers

Researching media influencers
and social media trends

SKILLS

CisionPoint
Meltwater
Adobe Photoshop

Adobe InDesign

Adobe Bridge
Microsoft Office
Website Editing
ExpressionEngine
Qualtrics
Social Media
o Facebook, Twitter,
Instagram, SnapChat,
Pinterest, Google+,
WordPress, LinkedIn,
Hootsuite, Iconosquare

WORK EXPERIENCE
FleishmanHillard, Chicago IL
Public Affairs Intern September 2015- Present

Illinois Office of Tourism

o Drafted weekly Twitter and Facebook posts for EnjoyIllinois social accounts, including
searching for relevant user-generated photo content on Instagram
o Wrote and re-purposed monthly blog posts about seasonal travel activities in Illinois
o Assisted in Fall and Winter travel pitching and secured placements for USAToday Travel
and WISH-TV
o Drafted several media inquiry responses including writing features of Illinois activities
and attractions as well as compiling complementing images
o Conducted daily twitter m onitoring and sent most significant tweets about Illinois travel
to internal team
o Performed daily media monitoring to send internal team updates of travel and tourism
industry trends
o Drafted monthly and quarterly reports to showcase m edia relations and social media
results from EnjoyIllinois US, EnjoyIllinois UK, EnjoyIllinois Japan and EnjoyIllinois
Germany
o Participated in weekly status calls with client and monthly internal team meetings

ThyssenKrupp
o Drafted daily media monitoring reports including monitoring news for ThyssenKrupp
AG, ThyssenKrupp North America, industry trends, trending news and ThyssenKrupps
competitors and customers
o Researched urbanization trends to help a larger effort in branding ThyssenKrupp as a
global leader in urbanization

Foundations of Music
o Researched story starter hooks related to Rock for Kids fundraiser event
o Created media list of broadcast outlets w ith non-profit feature shows
o Compiled media audit of coverage for Rock for Kids fundraiser event to send to client

Chicago Architecture Biennial

o Managed press check-in table, ensuring all press staff were amiably greeted and given
appropriate brochures and identification badges

National K idney F oundation o f I llinois, Chicago IL
May 2015-September 2015
Marketing I ntern

Interviewed six team captains and developed Team Spotlight feature stories for Walk for
Kidneys event

Produced press release and post release for Walk for Kidneys event

Pitched local radio hosts, news stations and bloggers to encourage attendance at the Walk for
Kidneys

Managed Top Teams Tent at Walk for Kidneys, ensuring the appropriate teams enjoyed the tents
luxuries

Developed three press releases for the Middle Market Open Golf Tournament that were
individualized for co-event sponsors

Researched and pitched influential golf bloggers to promote Middle Market Open and Golf Classic
golf tournaments

Curated social media posts on Twitter and Facebook about Walk for Kidneys, Kidney Camp,
Middle Market Open Golf Tournament, Golf Classic Golf Tournament, Gift of Life Gala, Living with
Kidney Disease Conference, Interdisciplinary Nephrology Conference and KidneyMobile events

Designed and created brochure for L iving with Kidney Disease conference

Updated and maintained the organizations website using ExpressionEngine software

Created original feature pieces for the recipient of Young Investigator Research Grant and the
recipient of the 30th Annual Gift of Life Award

K101 A gency, Chicago, IL


September 2014-November 2014
Public Relations Intern
Researched, cold-called and developed 500 person media industry list of mixologists, restaurant
managers, bar managers, bar tenders and more for Reverie
Built media list of 75 prominent vegan/vegetarian influencers and pitched Neats vegan egg
substitute
Produced and expanded 40 person media industry list for notable college fashion blogs and
pitched Caboodles products for holiday gift guides
Created original Twitter, Facebook and Instagram posts for Flat Top Grill after separation from
StirCrazy, helping to build the brands voice and story
Assisted in development of Flat Top Grills e-blasts creative briefs
Wrote, edited and posted original blog pieces for k101s blog, Dont Feed the Publicist
Composed F acebook, Twitter and Instagram posts for k101s social m edia pages to establish
brand image
Participated in brain-storming sessions for Reverie, Neat, Flat Top Grill and Caboodles

LEADERSHIP EXPERIENCE

National Society of Collegiate Scholars, Chicago, IL

Vice President of Professional Development




2015-Present

Planned and created presentation content for Resume and Interview Workshop
Vice President of PACE






2014-2015

Organized March to College Day to show local high school students the benefits of graduating
high school and pursuing secondary education

Pitched local high schools to attend the event and planned logistical details including lunch,
room reservations, member volunteers, activities and speakers
Vice President of Community Service




2013-2014

Created volunteering partnership with the Shedd Aquariums Great Lakes Action Days

Planned various volunteering opportunities in the community for m embers including Cookies
from the Heart at the Ronald McDonald House, Sunday Funday at local retirement homes and
card creation events for hospitalized children

HONORS & ACTIVITIES

Deans List, DePaul University




2012-2015
Public Relations Student Society of America, Active Member 2013-2015
John G. Shedd Aquarium, Behind the Scenes Tour Guide & Exhibit Interpreter 2013-2014

EDUCATION
DePaul University, Honors Program, Chicago IL August 2015
G.P.A. 3.72/4.00

Major: Public Relations and Advertising

Minors: Psychology and Communication Studies