Marketing Aspects Of Ship

Management
About all the practical aspects within marketing
program such as market segmentation,
positioning, planning, and analysis.
Marketing orientation-Marketing concept and
marketing approach are being foster and
demonstrate to all external and internal activities
of shipping companies.
Customer orientation-More knowledgeable about
the customer needs such as shippers and
charterers needs, and able to respond to
customer needs in terms of delivery and
continuous value creation.

Ship Management Legal

Disciplines
There are legislations such as ISPS codes and STCW
within ship industry to satisfy inspection of a port
state.
International Ship and Port Facility Security (ISPS)
code
- Prescribes the responsibilities of shipboard
personnel, shipping companies, and governments to
access the security threats and take preventive steps
against security incidents that negatively affecting
port facilities and ships.
The 1978 Standards of Training, Certification, and
Watchkeeping (STCW) Convention
- Sets minimum standards of certification, training,
and watchkeeping for seafarers.