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  • Jollibee Tutorial: Global Factors, Franchising, Entering Malaysia

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    Wan Chee
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    This document provides 3 questions for a tutorial on Jollibee, a Philippine fast food chain pursuing international expansion. The questions ask about global factors that could benefit or impede Jollibee, advantages and disadvantages of Jollibee's franchising entry method, and steps Jollibee should take to ensure success entering the Malaysian market.

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    This document provides 3 questions for a tutorial on Jollibee, a Philippine fast food chain pursuing international expansion. The questions ask about global factors that could benefit or impede Jollibee, advantages and disadvantages of Jollibee's franchising entry method, and steps Jollibee should take to ensure success entering the Malaysian market.

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    45 visualizzazioni1 pagina

    Jollibee Tutorial: Global Factors, Franchising, Entering Malaysia

    Caricato da

    Wan Chee
    This document provides 3 questions for a tutorial on Jollibee, a Philippine fast food chain pursuing international expansion. The questions ask about global factors that could benefit or impede Jollibee, advantages and disadvantages of Jollibee's franchising entry method, and steps Jollibee should take to ensure success entering the Malaysian market.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
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    di 1

    ATW 395 International Business

    Semester 1, Academic Session 2015/16


    TUTORIAL 9
    Jollibee

    Questions
    1. What global factors benefit or impede Jollibee as it pursues international
    expansion?

    2. Identify the various advantageous and disadvantageous of Jollibee franchising


    method as entry mode to foreign market.

    3. You have been hired by Jollibee as a consultant to advise them on their


    international operations, especially entering Malaysia. What steps should they take
    to ensure success in Malaysia?

    END

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