Pooja Dasot

Anshima Agrawal
Dianna Godiwalla
Disha Divecha
Harjas Bakshi
Prathamesh Patil
Pushkaraj Kulkarni
Shonit Naralkar

2014100
2014136
2014142
2014144
2014148
2014159
2014163
2014172

TEAM

ASSIGNMENT 1

ADVENTURE GOA
Brand Name- Adventure GOA

CAMPAIGN # 1
T O I N C R E A S E AWA R E N E S S O F A D V E N T U R E G O A

CAMPAIGN 1
To increase awareness of Adventure Goa through
AdWords

WATER SPORTS - AD UNIT 1

Objective of ad unit: To get more hits on our

Keyword
website
Volum Estim Why have you chosen this
e

ated
bid

keyword?

Watersports

14800

68.5

Relevant to our business offering

Scuba diving

90500

115

One of our service

Goa

450000 30.1

Location specific

Adventure

165000 59.2

Relevant to our business offering

Deal

201000 27.5

Customers (inclination) always

looks for deals

Sports

100000 14.5
0

Customer do not know what they

want

Parasailing

90500

One of our service

111.5

TREKKING- AD UNIT 2
OBJECTIVE OF AD UNIT: TO GET MORE HITS ON OUR WEBSITE

Keyword

Volum Estim
e unit ated
ad
bid

Why have you chosen this

keyword?

Trekking

135000 30.2

Relevant to our business offering

Rock Climbing

74000

One of our service

Goa

450000 30.1

Location specific

Adventure

165000 59.2

Relevant to our business offering

Deal

201000 27.5

Customers (inclination) always

looks for deals

Waterfall

135000 51.2

Customer do not know what they

want

Mountain Biking

22200

One of our service

Objective of

124.3

114.3

THANK YOU!