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For anyone who reads and understands Italian.
The magazine MondoLavoro has just published an interview I did with them on the benefits design can bring to manufacturing companies. It has the title “Innovation starts with people, not with enabling technologies.” Which is a quote by Richard Seymour.
In case you are wondering whether such ideas are just my own flights of fancy, I am in fact referring to well-documented studies which were published by the Design Council together with the University of Cambridge, as well as paraphrasing Bruce Nussbaum’s article for Business Week on Getting Schooled in Design which suggested that when people talked about innovation in the 90’s, they meant technology, whereas today when they talk about innovation, they often mean design. If you want to take a look at the article, click here to download the pdf file. I’d love to hear some feedback from you. Thanks.
Alceo Serafini
Di estrazione economica, da più di 15 anni lavora come Design Manager nel settore arredo e luxury goods. Nel 1991 ha fondato Zeritalia, piccolo marchio di design di cui è amministratore unico fino al 1997. In seguito ha ricoperto il ruolo Marketing & Comunicazione della Curvet Group Holding, occupandosi della promozione di tutti i settori, dai prodotti finiti in vetro curvo ai semilavorati industriali per box doccia, lavabi, e mosaico in cristallo, fino ai pannelli fotovoltaici. Dal 2004 si occupa anche dei marchi SIMON, ARTE&CUOIO, TRIANGOLO e RSVP. Ha collaborato con importanti esponenti dell’architettura e del design, come Jean Nouvel, Renzo e Matteo Piano, Ettore Sottsass, Konstantin Grcic, James Irvine, Satyenda Pakhalè, Gabriele Pezzini, Karim Rashid, e tanti altri. Numerosi i riconoscimenti per i progetti gestiti.
For anyone who reads and understands Italian.
The magazine MondoLavoro has just published an interview I did with them on the benefits design can bring to manufacturing companies. It has the title “Innovation starts with people, not with enabling technologies.” Which is a quote by Richard Seymour.
In case you are wondering whether such ideas are just my own flights of fancy, I am in fact referring to well-documented studies which were published by the Design Council together with the University of Cambridge, as well as paraphrasing Bruce Nussbaum’s article for Business Week on Getting Schooled in Design which suggested that when people talked about innovation in the 90’s, they meant technology, whereas today when they talk about innovation, they often mean design. If you want to take a look at the article, click here to download the pdf file. I’d love to hear some feedback from you. Thanks.
Alceo Serafini
Di estrazione economica, da più di 15 anni lavora come Design Manager nel settore arredo e luxury goods. Nel 1991 ha fondato Zeritalia, piccolo marchio di design di cui è amministratore unico fino al 1997. In seguito ha ricoperto il ruolo Marketing & Comunicazione della Curvet Group Holding, occupandosi della promozione di tutti i settori, dai prodotti finiti in vetro curvo ai semilavorati industriali per box doccia, lavabi, e mosaico in cristallo, fino ai pannelli fotovoltaici. Dal 2004 si occupa anche dei marchi SIMON, ARTE&CUOIO, TRIANGOLO e RSVP. Ha collaborato con importanti esponenti dell’architettura e del design, come Jean Nouvel, Renzo e Matteo Piano, Ettore Sottsass, Konstantin Grcic, James Irvine, Satyenda Pakhalè, Gabriele Pezzini, Karim Rashid, e tanti altri. Numerosi i riconoscimenti per i progetti gestiti.
For anyone who reads and understands Italian.
The magazine MondoLavoro has just published an interview I did with them on the benefits design can bring to manufacturing companies. It has the title “Innovation starts with people, not with enabling technologies.” Which is a quote by Richard Seymour.
In case you are wondering whether such ideas are just my own flights of fancy, I am in fact referring to well-documented studies which were published by the Design Council together with the University of Cambridge, as well as paraphrasing Bruce Nussbaum’s article for Business Week on Getting Schooled in Design which suggested that when people talked about innovation in the 90’s, they meant technology, whereas today when they talk about innovation, they often mean design. If you want to take a look at the article, click here to download the pdf file. I’d love to hear some feedback from you. Thanks.
Alceo Serafini
Di estrazione economica, da più di 15 anni lavora come Design Manager nel settore arredo e luxury goods. Nel 1991 ha fondato Zeritalia, piccolo marchio di design di cui è amministratore unico fino al 1997. In seguito ha ricoperto il ruolo Marketing & Comunicazione della Curvet Group Holding, occupandosi della promozione di tutti i settori, dai prodotti finiti in vetro curvo ai semilavorati industriali per box doccia, lavabi, e mosaico in cristallo, fino ai pannelli fotovoltaici. Dal 2004 si occupa anche dei marchi SIMON, ARTE&CUOIO, TRIANGOLO e RSVP. Ha collaborato con importanti esponenti dell’architettura e del design, come Jean Nouvel, Renzo e Matteo Piano, Ettore Sottsass, Konstantin Grcic, James Irvine, Satyenda Pakhalè, Gabriele Pezzini, Karim Rashid, e tanti altri. Numerosi i riconoscimenti per i progetti gestiti.