An Assignment

On
Strawberry

Submitted To:
Mohammad Rakib Uddin
Vhuiyia
Lecturer in International Business
Department of Business Administration
Northern University, Bangladesh

Submitted By:
Dipock Monda
ID#BBA070360590

Date of Submission: 30 March2010

Introduction:
Industry is one of the most vital inputs for both economy & social development of the
country. While the growth of the industry contributes in a big way in the country’s
economy. It also passes a major role in the life of the common & has direct impact on the
quality of her life of citizens.

Bangladesh is an agricultural country.80% of population depends on agriculture sector

directly or indirectly. Bangladesh agriculture contributes to the national gross domestic
product is about 70% with food being the growing need of the mankind, much emphasis
has been on commercializing agriculture production .Hence, adequate production & even
distribution of has lately become high priority global concern. With the changing
agriculture scenario & global competition. There is a need of exporting the available
resources minimum level.
In Bangladesh agriculture the factors like high productivity efficient water management,
improved crops, & marketing are responsible for higher-yield as compare to the other
country.
Innovation in production as well as market technologies hold the key to economic
success in the rapidly in both domestic & international markets. In recent government &
financial institution house playing a productive & dynamic role in development process.
Agro processing activities specially in the truest areas fruits & vegetables, fisheries, &
dairy products.

Bangladesh Agriculture:
Bangladesh has made a lot of progress in agriculture since independence. It has gone
through a green revaluation, while revolution. Today’s, Bangladesh is produce milks,
fruits, tea, rice, vegetables, sugar, fish, tobacco etc. Thus Indian agriculture is bounding
back. It is scraping, its own success stories. Agro business companies are developing new
models to reach out to the foramens & consumers, providing new technologies, The
Bangladesh agriculture is rapidly change change particularly mid eighteen on the set of
“Green Revelation”.

If we organize this analyze this scene in agriculture we can notice that the traditional
agriculture which was way of life for our foramens is now becoming business position.

While increasing population, rapid urbanize & growing export markets the demand for
firm population is increasing & is likely to increase in the future.

As indicated above there has been a technological break- through in agriculture in recent
years. New non traditional crops, new barites the same. A large number of farm products
are being product for exports, like to set up modern commercial strawberry in
Bangladesh.
Number of farmers has now taken up this activity. Some progressive farmers should
undertake strawberry processing as measure of forward integration. With assured supply
of good qualify. Strawberries, quality of products would be very good competitive edge
would also go up.

Why Strawberry?

Strawberries are growing in many areas of Bangladesh has became very popular.
Strawberry were not grow in large quantities few years break but with gradual increase in
demand for table varieties as well as from processing unit, number of farmers have now
taken up this activity. Some progressive formers should undertaken strawberry
processing as a measure of forward integration with assured supply of good quality.
Strawberries, quality of products would be very good and the competitive edge would
also go up.

History

Strawberries have grown wild for millennia in temperature regions throughout the world.
They began being cultivated sometime before the Christian era and were highly prized by
many ancient Romans. Yet, after the fall of Rome, they seemed to have lost their favor
until they reemerged in Europe in the Middle Ages. During this time, they began to be
prized again, more so for their medicinal qualities than for their culinary value.
Cultivation techniques of the European varieties, which were much smaller than the
American varieties, were advanced at this time, although the resulting fruits were not as
sweet and fragrant as the strawberries of today, and therefore, they did not readily gain
widespread popularity.
It was not until the 18th century, when coincidence and the workings of Nature's
mysteries coincided, that strawberries developed into the luscious fruit we know them to
be and began to be more widely appreciated. In 1714, a French engineer sent to Chile and
Peru to monitor Spanish activities in these countries "discovered" a strawberry native to
this region that was much larger than those grown in Europe. He brought many samples
back to France, which were subsequently planted. These plants did not originally flourish
well until a natural crossbreeding occurred between this species and a neighboring North
American strawberry variety that was planted nearby in the field. The result was a hybrid
strawberry that was large, juicy and sweet, and one that quickly grew in popularity in
Europe.

The strawberry, like many other perishable fruits at this time, remained a luxury item
only enjoyed by the wealthy until the mid-19th century. Once railways were built and
more rapid means of transportation established, strawberries were able to be shipped
longer distances and were able to be enjoyed by more people. The strawberry is now the
most popular berry fruit in the world. Currently, the United States, Canada, France, Italy,
Japan, Australia and New Zealand are among the largest commercial producers of
strawberries.

Description
The strawberry, a fruit that features a fragrantly sweet flavor, is the most popular type of
berry fruit in the world. While there are more than 600 varieties of strawberries that differ
in flavor, size and texture, one can usually identify a strawberry by its red flesh that has
yellow seeds piercing its surface, and the small, regal, green leafy cap and stem that
adorn its crown. In addition to strawberries that are cultivated, there are also varieties that
grow wild. These are much smaller in size, but feature a more intense flavor
Product:
Fruits are available only during 4-5 months every year & they are perishable. But with
advent of preservation techniques it is possible to ensure them even during off season.
There are many methods like dehydration preparation of pulp & so one. This process is
considers of manufacture of strawberry.

Market potential:
Strawberries are likely by many but till 8-10 years back, they were not easily available
and hence were very costly. But the modernization of agriculture many crops and fruits
are grown at many new location. Strawberry is one such fruits. Strawberry processing is
taking roots by many farmers. The manufacturing process is not complex and lf some
strawberry they will be profited. Competition in this sector is increasing slowly and new
entrant offer quality product at competitive rates.

Manufacturing Process:

The process of manufacturing is standardized and easy to implement. Fully grow and
matured strawberries are washing, cleaned grated and then peeled. Subsequently, juice is
extracted and filtering to remove seeds. We also can use it for preparing face wash, juice,
sweats and some other processing.

Types of strawberry:

All strawberry varieties are one of three types: the June-bearing, the ever bearing
or the day-neutral. The difference between the types is the time during the
growing season the plants produce fruit. The June-bearing varieties flourish in the
spring, peak strawberry season, and produce one crop. Ever bearing plants yield
fruit several times, usually at the beginning and the end of the growing season.
The day-neutral varieties promise an ongoing crop throughout the summer
months as long as the weather is not too hot

There are 600 verities of strawberry of strawberry is produce all over the world. Now a
day in Bangladesh there are three types of strawberry being cultivated.

Kinds of Strawberry in Bangladesh:

Robe 1
Robe 2
Robe 3
Robe 3 is abatable for cultivating in Bangladesh. Rajshahi University developed this
kind of strawberry.

Production Country:
Strawberry is produce all over the world from ancient time. The people of Rome were
producing it at the beginning. But now a days most of the country of the world are
producing it a little bit. Bangladesh is also producing it. There is a potentiality to produce
strawberry.
Strawberry output in 2005
World strawberry production in tones
Country 2007 2008 2009
Egypt 100,000 100,000 104,000
Germany 146,500 173,230 158,658
Italy 146,769 131,305 57,670
Japan 196,200 190,700 193,000
Mexico 162,627 191,843 176,396
Morocco 118,600 112,000 100,000
Poland 184,627 193,666 174,578
Russia 221,000 227,000 230,400
Korea, South 201,995 205,307 203,227
Bangladesh 300 1200 25000
Turkey 200,000 211,127 250,316
United
68,600 73,900 87,200
Kingdom
USA 1,053,242 1,090,436 1,133,703
Total world 3,782,906 3,917,140 3,824,678

The production of Strawberry of 2009 by Graph

 Production Country

250000
Amount in tones

200000
150000
2009
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50000
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Production of Strawberry in Bangladesh

Production of Strawberry in Bangladesh is not so much, but amount of production is
increase day by day. Our farmers as well as our Government & NGO are trying to
produce it rapidly. The production chart & graph of Bangladesh for the same year.

The pioneer of strawberry cultivation in Bangladesh Professor Dr. M Monzur Hossain

inaugurated

Professor Dr. Manzur Hossain said that the first batch of plant from Japan failed to give
any result. With the experience of this failure he used tissue culture from somoclonol
variation and successfully prepare nine types of plant. Among the nine types of plant he
concentrated his research on three types of strawberry plant and he become successful.
He finally strives on Rabi-3 which is catering to the weather of Bangladesh.

Professor Dr. Manzur Hossain said that the first batch of plant from Japan failed to give
any result. With the experience of this failure he used tissue culture from somoclonol
variation and successfully prepare nine types of plant. Among the nine types of plant he
concentrated his research on three types of strawberry plant and he become successful.
He finally strives on Rabi-3 which is catering to the weather of Bangladesh.

The production of strawberry in Bangladesh ----

Strawberry

1200

1000
Amount in tones

800

600 Strawberry

400

200

0
2006 2007 2007 2008 2009
year

Demand & Supply of Strawberry around the world

The demand of strawberry in the domestic & international market is very high. Some
country of the world where it is unable to produce strawberry that’s why they import it
from other countries of the world.

The imported country of strawberry is some country like middle east, Australia, Canada
etc. They produce it at huge amount. They have a lot of demand on international market.

Supply: There is a huge amount of production in Japan, Germany, Austria, Egypt,

Canada, USA etc. But there is a shortage of supply of strawberry. On the other hand,
there is a potentiality to cultivate strawberry in Bangladesh. The weather & land is
suitable for cultivate strawberry in Bangladesh. They can produce a lot then export. It in
the international market & earned huge amount of foreign currency.
Health benefit:
Strawberries not only look like a fruity heart-shaped valentine, they are filled with
unusual phytonutrients that love to promote your health.

Potent Antioxidant Protection from Phenols

Strawberry Phytonutrients that Promote Optimal Health

Protection against Macular Degeneration

Protection against Rheumatoid Arthritis

Nutrition:

Strawberries are an excellent source of vitamin C and manganese. They are also a very
good source of dietary fiber and iodine. Plus, strawberries are a good source of
potassium, foliate, vitamin B2, vitamin B5, vitamin B6, omega-3 fatty acids, magnesium,
copper, and vitamin K.

Strawberries also contain an array of beneficial phytonutrients, including falconoid,

anthocyanidins and ellagic acid.

.
In-Depth Nutritional Profile:

In addition to the nutrients highlighted in our ratings chart, an in-depth nutritional profile
for Strawberries is also available. This profile includes information on a full array of
nutrients, including carbohydrates, sugar, soluble and insoluble fiber, sodium, vitamins,
minerals, fatty acids, amino acids and more.

Introduction to Food Rating System Chart

In order to better help you identify foods that feature a high concentration of nutrients for
the calories they contain, we created a Food Rating System. This system allows us to
highlight the foods that are especially rich in particular nutrients. The following chart
shows the nutrients for which this food is either an excellent, very good, or good source
(below the chart you will find a table that explains these qualifications). If a nutrient is
not listed in the chart, it does not necessarily mean that the food doesn't contain it. It
simply means that the nutrient is not provided in a sufficient amount or concentration to
meet our rating criteria. (To view this food's in-depth nutritional profile that includes
values for dozens of nutrients - not just the ones rated as excellent, very good, or good -
please use the link below the chart.) To read this chart accurately, you'll need to glance up
in the top left corner where you will find the name of the food and the serving size we
used to calculate the food's nutrient composition. This serving size will tell you how
much of the food you need to eat to obtain the amount of nutrients found in the chart.
Now, returning to the chart itself, you can look next to the nutrient name in order to find
the nutrient amount it offers, the percent Daily Value (DV%) that this amount represents,
the nutrient density that we calculated for this food and nutrient, and the rating we
established in our rating system. For most of our nutrient ratings, we adopted the
government standards for food labeling that are found in the U.S. Food and Drug
Administration's "Reference Values for Nutrition Labeling

Strawberries
1.00 cup
144.00 grams
43.20 calories

DV Nutrient World's Healthiest

Nutrient Amount (%) Density Foods Rating

vitamin C 81.65 mg 136.1 56.7 Excellent

manganese 0.42 mg 21.0 8.8 Excellent

dietary fiber 3.31 g 13.2 5.5 very good

iodine 12.96 mcg 8.6 3.6 very good

potassium 239.04 mg 6.8 2.8 Good

folate 25.49 mcg 6.4 2.7 Good

vitamin B2 (riboflavin) 0.10 mg 5.9 2.5 Good

vitamin B5 (pantothenic acid) 0.49 mg 4.9 2.0 Good

omega 3 fatty acids 0.11 g 4.6 1.9 Good

vitamin B6 (pyridoxine) 0.08 mg 4.0 1.7 Good

vitamin K 3.17 mcg 4.0 1.7 Good

magnesium 14.40 mg 3.6 1.5 Good

copper 0.07 mg 3.5 1.5 Good

World's Healthiest
Foods Rating Rule
excellent DV>=75% OR Density>=7.6 AND DV>=10%
very good DV>=50% OR Density>=3.4 AND DV>=5%
good DV>=25% OR Density>=1.5 AND DV>=2.5%

Potentiality of Bangladesh:
The land and weather is suitable for cultivate strawberry in Bangladesh. The cost of
land is also cheep. Financial support by government and NGO is also contributed to
develop it. There is a lot of land where formed can not cultivate we can use this land.
If we cultivate more than 25000 after and produce about1,30,000 tones of
strawberry then we can emptor it in the foreign market and can get profit in a large
amount. The unemployment problem of Bangladesh can be solved by cultivate the
strawberry

Swot analysis:

Strengths:
 The farmer can be benefited by producing strawberry.
 By exporting strawberry can increase our foreign currency.
 It helps to reduced unemployment problem.
 We can reduce our malnutrition problem by producing more strawberry.
 Demand& price of Strawberry so high in the international market.
 Our land and weather is very suitable for strawberry cultivation.
 Financial supported to the government.
Weakness:
 Farmer’s knowledge is very poor for the cultivation of strawberry.
 Government financed is not sufficient for strawberry.
 Production cost is very high.
 It is luxuries product that’s why general customers can not purchase the product.

Opportunity:
 The land & weather is very suitable for strawberry cultivation.
 Customers are purchase repeat because it is very testy.
 It is very profitable within short time.
 The demand is very high to the foreign country.
 We can use low costs labor.

Threat:
 The quality of strawberry in Bangladesh is not good compared to the others
country.
 Natural disaster is so more.
 Cold storage facilities are not sufficient.
 Technical knowledge is very few for strawberry processing.
Conclusion:
Industry is one of the most vital inputs for both economy & social development of the
country. Besides, we are fulfilling our nutrition demand by strawberry. There have big
opportunity for strawberry production. So we can earn huge amount of foreign currency
by exporting strawberry.
As Strawberry is a new product in our country, so it has some lacking
such as no popular brand name, people are not accustomed with such
kind of product etc. but we hope we can easily overcome these lacking
in our nearest future by providing better quality and creating strong
brand loyalty among the customer. We believe that our people will
prefer the Strawberry. Hopefully in near future our people will get ride of
that we will produce more strawberry.

Recommendation:
 Government should be arranged some training.
 Government should be coordinate by financing other facilities.
 Raw materials for cultivating strawberry should be available.
 Management should be change or develop in this sector.
 Farmers should accept this profitable Sectors
 Create place in international Market so that our farmers being inspire to produce
strawberry.
References

• Caldwell CR. A device for the semiautomatic determination of

oxygen-radical absorbance capacity. Anal Biochem 2000 Dec
15;287(2):226-33 2000. PMID:7820.
• Patti son DJ, Selman AJ, Goodson NJ, Lunt M, Bunn D, Luben R,
Welch A, Bingham S, Khaw KT, Day N, Symmons DP. Vitamin C and
the risk of developing inflammatory polyarthritis: prospective nested
case-control study. Ann Rheum Dis. 2004 Jul;63(7):843-7. 2004.
PMID: 15194581.

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