Audit Report

Brionna Kelley
Keith Omwebu
Haidyn Pyfer
Audit Report
Process Overview
Our team evaluated the Innovation Greenhouse website, documenting every piece of
content (see appendix) and analyzing the quality of the content for your organization.
We judged each piece of content by evaluating how it addressed the audience, how it
functioned in adding business value to your organization, how it represented the
message of your organization, how it conveyed your voice and personality to the reader,
and how easily the reader can find the content. This audit will help us understand how
your content is working and identify ways to improve your contents usefulness to the
reader and to your organization.
Audience
Audience
3%
Students with Startup Ideas
Music and Art Students
Potential Sponsors
41%
56%
Whil
e evaluating your content, our team isolated three audiences for the Innovation
Greenhouse site: students with startup ideas (the primary audience), music and art
students, and potential investors (secondary audiences). Out of the sixty-eight pieces of
content we analyzed on your site, 44% is targeted toward a secondary audience. The
Music and Arts Showcase page contains more content than any other individual page
on the IG site, yet it does not target the websites primary audience. The majority of the
content should focus clearly on the primary audience, and content that targets
secondary audiences should be minimized.
Business Value
The primary business goal of the Innovation Greenhouse website should be to
encourage students with business ideas to utilize your organizations resources to grow
their ideas into jobs. The introductory paragraph on the sites Visit Us page (item 5.1
in the appendix) is the only content that explicitly works toward that goal. The
credibility of the program is supported by the articles linked in on the News page.
This credibility is essential to the success of the program. Other, secondary goals of the
site are to recruit music and art students for the Music and Art Showcase and find
sponsors to invest in the organization and its startups. These goals are met and
supported by the Music and Art Showcase page and the Support Us page. The
majority of the content does not sufficiently support the goals of the organization and
should be adjusted with these specific goals in mind.
Table 1: Audience Reached by Content
Business Value
Does Not Sufficiently Support Business Goals
18%
Supports Business Goals
4%
Directly Meets Business Goals
78%
Table 2: Business Value of Content
Message
The message of Innovation Greenhouse is the importance of growing the ideas of
students while they are still in school and have the resources available to them to turn
their ideas into jobs. This message is important, not only to students who would utilize
the program, but to sponsors who would invest in the program and resulting startups.
This message is clearly stated in the informative video on the Inspiration Award page
(item 3.2), the Come Visit Us section on the Visit Us page (item 5.1), and the
Support Us page (item 6). Rather than explicitly stating the message of the
organization, some of the content works to support that message in more implicitly.
However, some content does not sufficiently support or reinforce the message of
Innovation Greenhouse, and this content should be edited or made less prominent.
Message
Does Not Sufficiently Support Message
Supports Message
6%
18%
Directly States Message
77%
Table 3: Content's Support of Message
Voice
Innovation Greenhouses passion for student ideas and Nancys unique voice and
enthusiasm for the program are what make this organization so powerful. That voice
and passion should be present in all of the sites content. The content that currently best
demonstrates that voice are the videos hosted on the Home and Inspiration Award
pages. Finding ways to incorporate that passion into the site where it is currently
lacking will be a large part of our strategy for improving content.
Findability
All of the content on the site is easily accessed from the Home page and navigation
bar at the top of the site. However, off-site content (Twitter, LinkedIn, Vimeo, etc) is not
available through the site. This supplementary content is very important and should be
easily located from the organizations website. Additionally, the off-site content should
provide a gateway back to the Innovation Greenhouse website.
Appendix
Page ID
Page Title
Home
0.1
URL
Format
Language
http://innovation.unt. Mainly video, some

edu/
text and pictures
English
Upcoming Events
http://innovation.unt.
edu/events
Text
English
0.2
Banner
edu/
Pictures, text
English
0.3
Wise Words
edu/
Text
English
0.4
Video
edu/
Video
English
News
edu/news
Text and pictures
English
1.1
Verizon Donates to
Code Camp
edu/news/verizondonates-codecamp-0
Text
English
1.2
Innovation
Greenhouse
Featured
edu/news/innovatio
n-greenhousefeatured-stateentrepreneurship
Text
English
1.3
UNT Student wins

Inspiration Award
edu/news/untstudent-winsinspiration-award
Text
English
1.4
Tech Takes To
Denton
edu/news/techtakes-denton-0
Text
English
1.5
edu/news/innovatio
First Annual Music
n-greenhouse-firstHackathon
annual-musichackathon
Text
English
1.6
edu/news/unt
%E2%80%99sinnovationgreenhousehosting-big-pictureidea-competition
Text
English
Text
English
1.7
Big Picture Idea

Competition
Innovation Center
for Students
Campuswide
edu/news/university
-north-texas-opensinnovation-centerstudents-
campuswide
1.8
GSEA: Calling for

the Best and
Brightest!
edu/news/gseacalling-best-andbrightest
Text, pdf
English
1.9
D TV Newsbreak
edu/news/d-tvnewsbreak
Video
English
1.10
Startup Weekend
Denton
edu/news/startupweekend-denton
Text
English
Events
edu/events
Text (calendar)
English
2.1
Innovation Open
Lab
edu/events/april2015/innovationopen-lab
Text
English
2.2
Major's Fair
edu/events/april2015/majors-fair
Text and picture
English
2.3
Campus 2.1 Idea

Competition
edu/events/april2015/campus-21idea-competition
Text
English
edu/events/aprilThird Friday Music
2015/third-friday& Art Showcase
music-artshowcase-4pm8pm
Text
English
2.4
Inspiration Award
edu/inspiration
Text
English
3.1
Banner Image
edu/inspiration
Picture
English
3.2
Video
edu/inspiration
Video
English
3.3
Prizes
edu/inspiration
Text
English
3.4
Eligibility
edu/inspiration
Text
English
3.5
Nomination Process
edu/inspiration
Text
English
3.6
Selection Criteria
edu/inspiration
Text
English
3.7
Timeline
edu/inspiration
Text
English
3.8
Panel of Judges
edu/inspiration
Text
English
Music & Art

Showcase
edu/Third
Text and pictures
English
%20Friday
%20Music%20and
%20Art
%20Showcase
4.1
4.2
4.3
4.3.1
4.3.1.1
4.3.1.2
4.3.1.3
4.3.2
Banner Image
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
Picture
English
About Paragraph
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
Text
English
Past Showcases
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
Links
English
edu/Third
%20Friday
February 2015 Link
%20Music%20and
%20Art
%20Showcase
Link
English
Continental Drift
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e5
Pictures
English
Exit Glaciers
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e5
Pictures, Links
English
Jurema
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e5
Pictures, Links
English
Link
English
October 2014 Link http://innovation.unt.

edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
The (Sunsets)
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e1
Pictures, Links
English
Biographies
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e1
Pictures, Links
English
Diamond Kings
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e1
Pictures, Links
English
Steven Ramos of
the Space InBetween
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e1
Pictures, Links
English
April 2014 Link
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
Link
English
Hale Baskin
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e2
Pictures, Links
English
4.3.3.2
Katya Aubry
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e2
Pictures, Links
English
4.3.3.3
Jordan Coffing
Pictures, Links
English
4.3.2.1
4.3.2.2
4.3.2.3
4.3.2.4
4.3.3
4.3.3.1
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e2
4.3.3.4
4.3.4
4.3.4.1
4.3.4.2
4.3.4.3
4.3.4.4
4.3.5
4.3.5.1
Janelle Taylor
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e2
Pictures
English
March 2014 Link
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase
Link
English
Losing
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e3
Pictures, Links
English
Jurema
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e3
Pictures, Links
English
Ellie Meyer
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e3
Pictures, Links
English
Jungle Ruckus
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e3
Pictures, Links
English
Link
English
Pictures, Links
English
edu/Third
%20Friday
February 2014 Link
%20Music%20and
%20Art
%20Showcase
Biscut Head
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e4
Goldeen
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e4
Pictures, Links
English
4.3.5.3
Sydney Wright
edu/Third
%20Friday
%20Music%20and
%20Art
%20Showcase#hid
e4
Pictures, Links
English
Visit Us
edu/visit-us
Text
English
5.1
Come Visit Us
edu/visit-us
Text
English
5.2
Directions
edu/visit-us
Text
English
5.2.1
From on Campus
edu/visit-us
Text
English
5.2.1.1
Campus Map
edu/visit-us
Map
English
5.2.2
From 35W
edu/visit-us
Text
English
5.2.3
From 35 Heading
South
edu/visit-us
Text
English
5.2.4
From 35E
edu/visit-us
Text
English
5.2.4.1
Map
edu/visit-us
Map
English
Support Us
edu/support-us
Text
English
6.1
Online Donation
Page
https://development
.unt.edu/givenow/gi
venow_greenhouse
.php
Text
English
4.3.5.2
Figure 1: Quantitative Audit

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Brionna Kelley

Music and Art Students

Table 1: Audience Reached by Content

Supports Business Goals

Directly Meets Business Goals

Table 2: Business Value of Content

Directly States Message

Table 3: Content's Support of Message

http://innovation.unt. Mainly video, some

Text and pictures

UNT Student wins

Big Picture Idea

GSEA: Calling for

Text and picture

Campus 2.1 Idea

Music & Art

Text and pictures

October 2014 Link http://innovation.unt.

April 2014 Link

March 2014 Link

Figure 1: Quantitative Audit

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