PREPARED BY:

AMAY GUJRATI(I 07)

CHESHA NAGPAUL(I 11)
CHETAN BHARTIA(I 12)
RAHUL NEGI(I 56)
RITU YADAV(I 61)
 OVERVIEW
 Amul (Anand Milk Union Limited), formed in 1946, is a dairy
cooperative movement in India.

 It is a brand name managed by an apex cooperative organisation,

Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF),

 AMUL is based in Anand town of Gujarat and has been a sterling

example of a co-operative organization‘s success in the long term.

 It is a state level apex body of milk cooperatives in Gujarat .

 It aims to provide remunerative returns to the farmers and also serve

the interest of consumers by providing quality products which are
good value for money.
CONTD…….
 Members: 13 district cooperative milk producers' Union

 No. of Producer Members: 2.79 million

 No. of Village Societies: 13,328

 Total Milk handling capacity: 11.22 million litres per day

 Milk collection (Total - 2008-09): 3.05 billion litres

 Milk collection (Daily Average 2008-09): 8.4 million litres

 Milk Drying Capacity: 626 Mts. per day

 Cattlefeed manufacturing Capacity: 3500 Mts per day

 CORPORATE SOCIAL
RESPONSIBILITY, THE AMUL WAY
 Corporate social responsibility (CSR) has been defined
as the “commitment of business to contribute to
sustainable economic development working with
employees, their families, the local community, and
society at large to improve their quality of life, in ways
that are both good for business and good for
development.”

 To meet with the CSR it is expected that a business in its

entire procurement-production-processing-marketing
chain should focus on human development involving the
producer, the worker, the supplier, the consumer, the
civil society, and the environment.
CSR-SENSITIVE ORGANIZATIONAL
STRUCTURE
CONTD……
 1st tier :- co-operative society at the village, of which; milk
producers are voluntary members. They purchase milk form
member & sell it to the district level co-operative.

 2nd tier :- The district co-operative that processes milk into milk
products, markets locally & sells surplus to the state co-operative
for national & international marketing. There are 12 district co-
operatives managed by a 15 member board elected by nominated
representatives or chairmen of the village co-operatives.

 3rd tier :- The state level co-operative - the Gujarat Co-operative

Milk Marketing Federation (GCMMF) responsible for national and
international marketing of milk and milk products produced and
sold to it.
CONTD ……
 It encompasses the entire chain from production of raw
material to reaching the consumer with the end product.
 Accumulation of human capital is important for the
development and growth of any enterprise or economy.
 It believes that technology and capital are replicable inputs but
not the human capital.
 They aim to provide remunerative returns to farmers and
members. When the 2001 Gujarat earthquake struck, the Amul
Relief Fund donated 50 million Indian rupees to
reconstructing schools.
 CSR-Sensitive Business Philosophy

 The first step towards discharging the CSR is the business philosophy of the
GCMMF. It is two-fold: one, to serve the interests of milk producers and second, to
provide quality products to consumers as value for money. The milk producers are
paid for their milk in accordance with market forces and realisation of value for
their produce.

CSR-Orientation to Distributors & Retailers

 In Amul Yatra the distributors and their salesmen are taken on a visit to Anand.
During this visit they are shown dairy plants, their upkeep, international standards
of hygiene and quality, the practices adopted for clean milk production, and above
all the cooperative philosophy. Through one to one talk with the farmers, the
distributors and salesmen realise AMUL is a large business of small farmers .
 AMUL RELIEF TRUST

 Formed under the Chairmanship of Dr. V. Kurien in 2001

with a donation of Rs. 50 Millions for reconstruction of
the school buildings damaged in the 2001 earthquake in
the Kutch area.

 The Trust reconstructed 6 schools damaged by the above

earthquakeat a cost of Rs. 41.1 millions in Kutch area.
THANK YOU