Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Declaration i
Preface ii
1. Introduction 1
1 . 1 R e v i e w o f L i t e r a t ur e 3
1.2 Objective of the study 4
1.3 Methodology 5
1.4 Limitations of Study 6
2. Introduction 7
2.1 Nokia
2.1.1Nokia Vision/Mission Statement 8
2.1.2 About the Company 10
2.1.3History of Nokia 12
2.1.4Company Profile 14
2.1.5SWOT Analysis 20
2.2Introduction to Marketing 24
2.3Market Segmentation 33
2.3.1Considerations for Market Segmentation 37
2.3.2Segmentation Basis 42
2.3.3Effective Segmentation 58
2.4Market Segmentation for Nokia 59
2.4.1Segmentation of Nokia 60
2.4.2Nokia mobile phones by Series 63
2.4.3Lifestyle and Psychographic Basis for Nokia 66
2.4.4The Segmentation of Nokia conducted on the basis of Price 67
3.Analysis and Interpretation 82
4. Conclusion 86
5. Recommendations 87
6. Bibliography
7. Annexure iv
Introduction
Introduction to Project
This study also shows how Nokia, a mobile giant, segments its market and
focuses its products efficiently towards the customers of a particular
segment. This gives a competitive advantage to the company by serving its
customers well.
Objective of the Study
There are two types of data collection method use in my project report.
– Primary data
– Secondary data.
1 ) The study is based on secondary data, the information provided 2nd hand
about Nokia.
2) The present study suffers from all the limitations of case study method.
Introduction
Since January 2004, Nokia Group has consisted of four different business
groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “In
addition, there are two horizontal groups that support the mobile device
business groups: Customer and Market Operations and Technology
Platforms.” In the year 2004 Nokia’s net sales for mobile phones were
18507 million euro, which went down 12% from 2003. Nokia’s market areas
were Europe/Africa/Middle East (55% of net sales), Asian Pacific and China
(25%) and Americas (20%). Nokia’s market share in Europe was 45.8% in
2003, in 2004 it was 34.8% and in the third quarter of 2005 it was 36%. The
average number of personnel for 2004 was 53511. At the end of 2004, Nokia
employed 55505 people worldwide. In 2004, Nokia′s personnel increased by
a total of 4146 employees. Nokia’s turnover for the third quarter of 2005
was 8403 million euro from which mobile phones brought in 62%,
multimedia 17%, Enterprise solutions 2% and Networks 9%. “The year 2004
was demanding for Nokia. In response, the company set five top priorities in
the areas of customer relations, product offering, R&D efficiency, demand-
supply management and the company’s ability to offer end-to-end solutions.
Nokia is making good progress in these areas, and is now better positioned
to meet future challenges.
Nokia Vision/Mission Statement
Our Vision
• In 2015, 5 billion people always connected, and 100 fold more network
traffic.
Our Promise
• One of our basic needs as human beings is the need to communicate and
share.
• Our promise is to help fulfil this need, to help them feel close to what
matters to them.
Our Approach
1. Simple
2. Reliable
3. Intuitive
.
Our Resolution-Grow, Transform, Build
• Our business and people’s expectations for mobile devices and services are
changing. Nokia’s promise is to help people feel close to what matters to
them.
About the Company
The first Nokia century began with Fredrik Idestam's paper mill on the banks
of the Nokianvirta river. Between 1865 and 1967, the company would
become a major industrial force; but it took a merger with a cable company
and a rubber firm to set the new Nokia Corporation on the path to
electronics…
Eduard Polón founds Finnish Rubber Works, which will later become
Nokia's rubber business.
Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge
to create Nokia Corporation.
The Nokia DX200, the company’s first digital telephone switch, goes into
operation.
Nokia launches the Mobira Cityman, the first handheld NMT phone.
Mobile revolution:1992-1999
As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at
the head of the mobile telephone industry’s global boom – and made it the
world leader before the end of the decade...
1992: Jorma Ollila becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia, focusing the company
on telecommunications.
Nokia launches the 2100, the first phone to feature the Nokia Tune.
The world’s first satellite call is made, using a Nokia GSM handset.
The Nokia 6110 is the first phone to feature Nokia’s Snake game.
Nokia launches the world's first WAP handset, the Nokia 7110.
Nokia now:2000-today
Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile
phone subscriptions pass 2 billion.
2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens
Networks commences operations. Nokia launches Ovi, its new internet
services brand.
2008
Nokia's three mobile device business groups and the supporting horizontal
groups are replaced by an integrated business segment, Devices & Services.
SWOT Analysis
Weaknesses
• Increase their presence in the CDMA market, which they are just
entering, as well as 3G and Edge
• New growth markets where cell phone adoption still has room to go,
including India and other countries.
• Leverage its infrastructure business to get preference and a stronger
position with carriers
Threats
Networks technology
• China
• Finland
• Germany
• India
• Brazil
• China
• Finland
• Great Britain
• Hungary
• India
• Mexico
• Romania
• South Korea
Introduction to Marketing
What is Marketing?
The term marketing has changed and evolved over a period of time, today
marketing is based around providing continual benefits to the customer,
these benefits will be provided and a transactional exchange will take place.
Within this exchange transaction customers will only exchange what they
value (money) if they feel that their needs are being fully satisfied, clearly
the greater the benefit provided the higher transactional value an
organisation can charge.
Disadvantages
Strategic Marketing
Operational Marketing
• Market research
• Advertising and sales promotion
• Public Relations
• Selling
• Servicing
• Methods of payment and credit
In modern society production and consumption are apart from each other.
Marketing connects them. From the societal point of view, marketing is a
philosophy, which shows how to create effective production systems and
consequently prosperity.
Marketing was born out of a need to take better into consideration the
demand factors in production planning. The function of marketing is to
channel information of consumer needs to the production and satisfaction of
needs to consumers. The basic power of marketing is the aspiration to
produce and sell only that kind of products which have demand. Marketing
integrates the whole company to serve this demand. Marketing aims at
effective production systems, where information is transmitted effectively
between production and consumption.
Market Segmentation
Possible bases for dividing a total market are different for consumer markets
than for industrial markets. The most common elements used to separate
consumer markets are demographic factors, characteristics, geographic
location, and perceived product benefits.
Factors used to segment industrial markets are grouped along different lines
than those used for consumer markets. Some are very different; some are
similar. Industrial markets are often divided on the basis of organizational
variables, such as type of business, company size, geographic location, or
technological base. In other instances, they are segmented along operational
lines such as products made or sold, related processes used, volume used, or
end-user applications. In still other instances, differences in purchase
practices provide the segmentation base. These differences include
centralized versus decentralized purchasing; policy regarding number of
vendors; buyer-seller relationships; and similarity of quality, service, or
availability needs.
Once potential market segments are identified, the third step in the process is
to reduce the pool to those that are (1) large enough to be worth pursuing,
(2) potentially profitable, (3) reachable, and (4) likely to be responsive. The
fourth step is to zero in on one or more segments that are the best targets for
the company's product(s) or capacity to expand. After the selection is made,
the business can then design a separate marketing mix for each market
segment to be targeted.
Fourth, marketers must gauge the responsiveness of the segments and find
out if a proposed segment would likely respond to a marketing campaign. If
it is not probable that a segment will react to a promotion, then the segment
is not useful.
Fifth, marketers must determine if the segments will change in the near
future. Since it takes time to prepare a marketing strategy for specific
segment and since it takes time for market segmentation to be profitable,
creating segments where consumer needs and wants are likely to change
would not be productive.
Representation of Market Segment
Market Demand
Market segment
• Perceive value
• View products and services
• Purchase products and services
Why Define A Market Segment?
The basic criteria for segmenting a market is are customer needs. To find the
needs of the customers in the market it is important to undergo a market
research.
Geographic segmentation
Demographic Segmentation
Consumer wants and abilities change with age. Age and life cycle can be
tricky variables. For example, the Ford Motor Company designed its
Mustang automobile to appeal to young people who wanted an inexpensive
sports car . But Ford found that many mustangs were purchased by older
buyers. It then realized that its target market was not the chronologically
young but the psychologically young.
• Life Stage
Person in the same part of the life cycle may differ in their life stage. Life
stage defines a person’s major concern, such as going through a divorce,
going into a second marriage, taking care of older parents, deciding to
cohabit with another person, deciding to buy a new home, and so on.
• Gender
• Income
• Generation
Psychographic Segmentation
• Lifestyle
People exhibit many more lifestyles than are suggested by the seven social
classes. People differ in attitudes, interest, activities, and these affect the
goods and services they consume. Companies making cosmetics and
furniture are always seeking opportunities in lifestyles segmentation, but
lifestyle segmentation does not always work.
• Personality
• Values
Some markers segment by core values. Core values go much deeper than
behavior or attitude, and determine, at a basic level, people’s choices and
desires over the long term.
Behavioral Segmentation
• Occasions
• Benefits
Buyers can be classified according to the benefits they seek, people vary
considerably in the benefits they seek from the same product.
• User Status
Markets can be segmented into nonuser, ex-users, potential users, first time
users, and regular users of a product. Market-share leaders tend to focus on
attracting potential users because they have the most to gain. Smaller firms
focus on trying to attract current users away from the market leader.
• Usage Rate
Markets can be segmented into light, medium, and heavy product users.
Heavy users are often a small percentage of the market but account for high
percentage of total consumption
• Loyalty Status
1. Hard-core loyals: Consumers who are buy one brand all the
time.
2. Split loyals: Consumers who are loyal to two or three brands.
3. Shifting loyals: Consumers who shift from one brand to
another.
4. Switchers: Consumers who show no loyalty to any brand.
• Buyer-readiness stage
• Attitude
Usage Segmentation
There are two ways of carrying out usage segmentation; firstly customers are
split according to their weight of use. - heavy users/buyers being more
important targets than light users.
This segmentation can be carried out directly on customer databases and can
be extremely powerful in focusing activity based on the value to the
business, not just the number of contacts.
Segmentation Data
Variables
Geographic
World region Asia
Country Pakistan
Cities All major cities of Pakistan
Density Urban
Climate Hot and Dry
Demographic
Age All ages
Gender Male, Female
Family size 1-2, 3-4, 5+
Family life cycle Young, Single; Young, Married, no children;
Young, Married with children; Older, Married with
children; Older, Married with no children under 18;
Older, Single; Other
Income Rs.30,000+
Occupation From middle class to upper class
Education Schools, Colleges, Universities
Religion Major religion of Islam, Christianity and Hinduism
and small percentage of others
Race Asian
Nationality Pakistani
Psychographic
Social class Working class, Middle class, Upper class.
Lifestyle Actualizes, Fulfilled, Believers, Achievers, Strivers,
Experience’s makers and Strugglers
Behavioral
Occasions Parties, Birthdays, Sports and Regular Occasions
Benefits Quality, Taste, Economy, Health
User status First time user
Attitude towards Positive
product
Patterns of Market Segmentation
clusters, called natural market segments. The first firm in this market
has three options. It might position in the center, hoping to appeal to
all groups. It might position in the largest market segment
(concentrated marketing).It might develop several brands, each
positioned in a different segment. If the first firm developed only one
brand, competitors would enter and introduce brands in the other
segments.
The Segmentation Process
Companies tend to choose the largest segments, although the segments with
the most consumers are not always the most profitable and usually have the
most competition. Consequently, marketers might benefit from considering
targeting smaller segments or segments ignored by competitors, such as low-
income consumers, which is frequently referred to as “niche marketing.”
Method of Segmentation
A company also may opt to target just one segment of the market,
employing the market segmentation method of concentration. After
considering various segmentation bases and conducting research, a company
might find that its competitors are not reaching specific segments and decide
to target this segment or niche exclusively. A computer maker, for instance,
could concentrate solely on the home-user segment of the market and ignore
the needs of the other segments. To do so, the computer maker would have to
offer products that meet home-user needs at prices these consumers could
afford. Since concentrated marketing costs less than differentiated marketing,
it may appeal to small businesses in particular.
Target Costing
• Achieve the Target is concerned with “How can we get there?” “Are
we getting there?”
Entrepreneurial Strategy:
Not all segmentation is useful. For example, table salt buyers could be
divided into blond and brunette customers, but hair color is not relevant to
the purchase of salt. Furthermore, if all salt buyers buy the same amount of
salt each month, believe all salt is the same, and would pay only one price
for salt, this market would be minimally segmentable from a marketing point
of view.
The decibel levels in the cellular market are increasing with service
providers stepping on the gas. Not to be left behind, handset manufacturers
are using precise segmentation to carve up their share. Divide and rule seems
to be working!
Connecting people!
Nokia, arguably the biggest player in the world, has divided the market into
four segments:
• Social contact: The third segment for Nokia is the upwardly mobile,
socially-conscious segment that uses a mobile to stay in touch.
Today's youth and affluent housewives constitute two major chunks of
the segment.
• Assured: The fourth and last segment as defined by Nokia comprises
of CEOs, high-profile celebrities, industrialists and other high "net
worth" individuals. The fact that the segment cannot do without a
mobile phone makes it the 'assured' segment.
Geographic
Country – India
Demographic
Psychographic
Behavioural
Benefits – Quality
2110i · 2115i · 2310 · 2600 · 2600 classic · 2610 · 2630 · 2650 · 2651 · 2700
classic · 2730 classic · 2760
5070 · 5100 · 5110 · 5130 Xpress Music · 5200 · 5210 · 5220 Xpress Music ·
5230/5235 · 5300 · 5310 Xpress Music · 5320 · 5330 Mobile TV Edition ·
5500 Sport · 5510 · 5530 · 5610 · 5700 · 5730 · 5800
7110 · 7160 · 7210 · 7250 · 7280 · 7360 · 7380 · 7390 · 7500 Prism · 7600 ·
7610 · 7650 · 7700 · 7710 · 7900 Prism
• Nokia Communicator
• Nokia Cseries
C6
• Nokia Eseries
E50 · E51 · E52 · E55 · E60 · E61/E61i · E62 · E63 · E65 · E66 · E70 · E71 ·
E72 · E75 · E90 Communicator
• Nokia Nseries
N70 · N71 · N72 · N73 · N75 · N76 · N78 · N79 · N80 (Internet Edition) ·
N81 (N81 8GB) · N82 · N85 · N86 8MP · N90 · N91 (N91 8GB) · N92 ·
N93 · N93i · N95 · N95 8GB · N96 · N97
• Nokia Xseries
X3 · X6
• Internet Tablet
• N-Gage
• Others
• Activities
• Interests
• Opinions
The Segmentation of Nokia conducted on the basis of Price
• 1000 – 5000
• 5000 – 9000
• 9000 – 15000
• 15000 – 21000
• 21000 - 30000
• 30000 - above
Features:
• The nokia phones falling in this range are mostly used by the manual
workers because they cannot afford a high price mobile phone.
• Some students also use cell phone from this range as they have the
fear of snatch of mobile phone.
• Mobile phones falling in this category are simple phones who only
meet the purpose of messaging and calling. These phones do not have
additional features such as camera, blue tooth or infra red.
• The only feature available in this phone is FM radio, which is most
preferred by laborers, security and watch men.
Activities:
Interests:
Opinion:
• They are not concerned about themselves; their only priority is their
family.
• They tend to act very emotionally towards social issues. They trust
their leaders blindly.
• They are not sure about their future so they tend to live in present and
think only about the present.
• They are strong followers of the culture. They pass their cultural
values to their ancestors and give great importance to them.
Features:
• The main users of this segment are middle managers because they
have limited and average salary and cannot afford to spend it on
unnecessary expenses.
• They do not keep mobile for show off purpose.
• The core feature of this segment is Audio Video Player, FM Radio
Camera, EDGE, GPRS and Expandable Memory.
• This segment offers up to maximum 3 hours of talk time.
• The need to remain in connection with internet, this segment offers
EDGE connectivity so they can faster access information, including
emails or news clips.
• With the VGA camera, users can capture special moments with
images and video clips or connect to their colleagues using push to
talk technology.
• Affordable, business tool for any occasion.
Activities:
• They are mostly middle managers in factories and offices.
• They earn a reasonable amount of money which is limited and spent
on their personal and daily use.
• They spend most of their time surfing on internet.
• They are part of parties and dinners organized by friends or in offices.
They tend to spend their free and leisure time with their friends on
dinner.
• They like to spend their vacations in their home. They do not go out
of the city for vacations as they want to relax and get a break from
office work.
• For entertaining themselves, they go out with friends on dinners and
parties. They like to watch movies and internet surfing is also
common.
• They go out on places like Tariq road, Sadder etc to shop for
themselves. Most of their salaries are spent on their personal use.
• Cricket and games like FIFA are of their major interest.
Interests:
• They are the earning members of their family but their salaries are
spent mostly on their personal use.
• They go out to eat at places like bundoo khan, KFC, McDonalds.
• They are moderate followers of fashion. They tend to adopt fashion
which are in their range and suitable to them.
Opinions:
• They are self oriented, spend their salary on themselves. They are
confident are have a strong belief in themselves.
• They are not politically loyal to any specific group neither are they
affected by the political movements of the group.
• The have a strong focus on the work they are doing. They are highly
determined and focused about their work.
• They have education of bachelors or bcom degree.
• Their main focus is on their future development. They are always
thinking about profit maximization. They want to achieve success in
short time.
• They are not strong followers of culture.
Features:
• The cell phones falling in this range are mostly used and popular in
university or college students.
• These cells have a stylish look and have all the essential features such
as Audio Video Player, FM Radio, Bluetooth, Camera, EDGE, GPRS
and Expandable Memory.
• They are popular among this group because they have high resolution
mega pixel camera, they like to click photos of family and friends and
they want to save their memories.
• They have high memory, so they can download songs videos and
share it with their friends.
• They are stylish phones usually used to show off their personality and
attitudes.
Activities:
• These students spend most of their time in universities and their
friends.
• They like to keep these cell phones to show off and to give impression
about their status.
• Their main hobby is to sleep, watch movies, listening to music, going
out with friends and partying.
• They are active members of societies made in universities and college.
• Their main source of entertainment is internet, they like net surfing,
chatting and orkutting and watching movies.
• They are fashion conscious and shop from places like dolmen mall,
forum etc.
• They play internet games and cricket.
Interests:
• The university students have high level affiliation for their friends.
They spend less time with their families due to their busy schedules.
• They do not have any job as they are studying, they sometimes do
internships.
• They go out to places like arena, millennium mall and snooker clubs
etc.
• They are most fashion conscious people; they adapt themselves with
the latest fashion.
• They like to eat junk food. They go out to hoteling on regular basis,
pizzas, burgers, tikkas are their favorites.
Opinion:
• They are the most self-confident people, they like to be popular and
recognized.
• They have social issues like conflict between friends, disagreement
with family or parents on various issues. For e.g. spending nights at
friends place and coming to home at late hours.
• They use foreign products of high quality which shows status and
image.
• They are care free and do not spend time worrying about their future.
• They are less culture oriented. They easily adapt to western culture.
Features:
• This segment contains cell phones for music lovers.
• These mobile phones are specifically optimized for entertainment,
music and games.
• These Music phones offer dedicated music or gaming keys, expanded
memory, large LCD screen and extended battery performance to
provide quick and easy access to entertainment content.
• These phones offer up to 18 hours of music playback, memory for up
to 3,000 songs on an optional 4GB microSD card and dedicated music
keys.
Activities:
• They like to listen to music and download songs from the GPRS.
They download movies and share it with their friends.
• They like to take part in music events such as concerts or functions.
• They spend their vacations surfing on net, watching TV and listening
to music.
• They are most fashion conscious people; they are trend followers and
like to adopt fashion that is most popular and unique.
• They go out for shopping at places like forum, dolmen, and
millennium mall.
• They like to play games on their mobile phones.
Interests:
• Their social circle includes people who are also interested in music
and movies.
• For entertainment purpose, they go out to concerts and attend various
functions
• They are the most fashion conscious people. They spend their pocket
money on buying products that show attitude and their image.
• They are fond of eating pizzas, burgers, donuts etc.
Opinions:
• They are highly confident and are mostly wannabe’s.
• They have social issues of recognition and self esteem.
• They use high quality products that show off their image.
• They look themselves as future singer and their main focus is on
becoming another singing idol.
They are most weak followers of culture. They easily adopt western culture.
And forget their cultural values.
Features:
• Young and energetic business men fall into this category of age 30 –
40.
• These people are young and adapt new changes quickly.
• They are busy most of the time so they want quick solutions for their
problems
• They want easy access to everything. They like challenging and new
things.
• The cell phones falling in this category are business phones including
communicators and high memory storage phones.
• These phones enable to connect the business people to one another.
They have a lot of storage space and connect to GPRS anywhere.
They can take their office work with them and can even download
heavy files.
Activities:
• They are young business people who are business oriented. The have
most emphasis on achieving their targets in the shortest means time.
• Their hobbies are surfing on internet and finding out knowledge about
latest technology etc.
• They attend business meetings and business ceremonies.
• They go out to foreign countries for vacation as they want to spend
some time away from work and relax.
• They member of various clubs such as Karachi club, country creek
club, golf club etc.
• They buy foreign products and shop from foreign country. They
mostly buy branded products.
• They play sports such as golf and yachting etc.
Interests:
• They have small and growing families.
• They have houses in posh and popular areas.
• They are future oriented and tend to maximize profits.
• They are very conscious about their diet. They go out to dinner on
restaurants like bar b Q tonite and hotels like PC, AVARI etc.
Opinions:
• They are future oriented their main emphasis is on profit
maximization.
• They give less importance to political issues.
• They are highly concerned about the economic conditions in the
country.
• They use high quality and branded products.
Features:
• It is both a mobile phone and media player rolled into one. Similar as
the N95 and G600, the candy bar N82 is packed with lots of advanced
function and features such as HSDPA, Bluetooth 2.0 with A2DP, Wi-
Fi, integrated GPS, FM radio, microSD and TV-out.
Activities:
• The segment using these cell phones are mostly educated politician.
• Their hobbies are hunting, horse riding, clubbing and yachting.
• They spend their vacations in foreign countries.
• They have membership in Karachi club, creek club etc.
• They shop from foreign countries and mostly buy expensive and
branded products.
Interests:
• They have small families and usually they are mostly less family
oriented, they spend less time with their families.
• They live in highly posh areas such as Defence and Clifton etc.
• They have highly reputed ranks in the society.
• They go out to clubs and for horse riding, golfing etc.
• They buy products that are branded and most expensive.
• They like to eat continental, Chinese and Italian foods.
• They take high interest in media. They keep themselves up to date
with the latest news related to politics, business and society.
• They are economically and financially well-off.
• They get education from foreign countries and also send their children
abroad for higher education.
• They are not concerned or followers of their culture. They change
themselves as the society progresses and trend changes.
Analysis and Interpretation
13%
yes
no
87%
13%
yes
no
87%
yes
no
100%
Q4. Do Nokia provide good after sales service compared to other mobile
phones?
30%
yes
no
70%
25%
yes
no
75%
Q7. If a mobile company offers same features, quality and price as Nokia,
will u still go for Nokia?
yes
50% 50%
no
Q9. Will you go for other mobile phone brand with less price and more
features?
38%
yes
no
62%
brand nam e
52%
better
features
16%
25% 25%
samsung
LG
m otorola
13%
others
37%
Conclusion
From the above project I have come to this conclusion that Nokia has
implemented various segmentation strategies for its products on a large
scale & becoming no.1 leader in the world of mobile phones. Nokia
segments its market according to various variables. The main
segmentation is done on the basis of price. As per my opinion Nokia
had introduced various schemes to attract people & gain more goodwill
into market. I would like to conclude that Nokia had been launching
various new products & strategies throughout the year but still it is the
no.1 brand leader in mobile phones. Many people around the globe are
purchasing Nokia phones, as they are very cheap, good & efficient to
operate. Nokia have used better & efficient market segmentation
strategies to market its products according to various segments of
customers in the market. Nokia as such has used all modern & good
techniques to tackle problems of customers in market. Customer care &
feedback is also given more importance. Better, efficient & advanced
techniques are used to increase the sales of product. Also Nokia is
largest manufacturer of mobile phones in India & also the no.1 leader
in it. Various segmentation strategies are being enrolled into the market
to increase the sales of the products. New models & their strategies are
being well utilized to enhance the product.
Recommendations
The Company should try to bring more attractive offers & discounts to the
customers of segments to make them more brand loyal towards them.
Bibliography
Websites visited:
www.nokia.com
http://www.nokia.com/about-nokia/company
www.google.com
http://www.google.co.in/#hl=en&source=hp&q=market+segmentation
+of+nokia&meta=&aq=7&aqi=g10&aql=&oq=market+se&gs_rfai=
&fp=fe4cbc854b7cd67d
www.scribd.com
http://www.scribd.com/search?
cat=redesign&q=project+on+nokia&sa.x=43&sa.y=15
Annexure
1. Do you think Nokia handsets are updated with the latest features?
a) YES
b) NO
7. If a mobile company offers same features, quality and price as Nokia, will
u still go for Nokia?
a) YES
b) NO
9. Will you go for other mobile phone brand with less price and more
features?
a) YES
b) NO