Tour de

Cycle
Created by: Noah Berman

Tour de Cycle is a modern bicycle shop. The

store fixes bikes, sells bikes, and sells
accessories. The company was founded and
currently owned by Noah Berman. The store
has state of the arch equipment to create
bikes and fix them. Every week the store has
a sale that makes the price easier for the
consumer.

The company is a sole proprietorship

because it is owned by one person and that is
Mr. Berman. He makes all the decisions for the
company. In the future, he wants to make the
company a family business. He wants to share
his success with his family and also ease of
the pressure that he is given.

Business Philosphy
We want to provide as much service as we can to
our customers.
We feel that bicycles is the most ecofriendly type
of transportation.
We give jobs to hardworking and bright people.
We like to do as many sponsorships as we can

Mission Statement
To help people buying and selling bicycles. It is our
job to have our customer leave our store with them
being satisfied. We want to help any person as
much as we can. They are the reason why our store
can be there. We will provide the best services that
we can contribute.

Goods and Services

Our goods consist of bicycles and accessories.
Our accessories include bike helmets to horns. We
get the best bicycles in the world. These bicycles
are the safest. We test every bike in the shop to
make sure they dont fall apart. The accessories
are very cheap attributes to your bicycle. These

accessories are not breakable. The helmets and

pads are 100% safe and affordable. Tour de Cycle
wants to give our customers the best.
Our services are very important. We take all
types of bicycles and use our professional
mechanics to fix them. We use state of the arch
equipment to try to fix them. No bicycle is
unfixable. This shop will do everything they can to
fix the customers bicycle.

Populat
ion

20
00
*

20 201
07
0
* ***

White
Alone

4
9
,
1
7
8

8 5
1 1
. ,
5 7
%2
6

7 4
3 8
. ,
8 6
%8
4

6
3
.
4
5
%

Asian
Alone

6
,
3
5
6

1 9
0 ,
. 5
5 7
%1

1 1
3 7
. ,
7 9
%2
5

2
3
.
3
6
%

Black
Alone

3
,
2
6
9

5 6
. ,
4 1
%9
1

8 7
. ,
8 0
%6
2

9
.
2
%

Two or
More
Races

9 1 1 2 1
5 . , . ,
2 6 5 2 8
%1 %6
1
0

2
.
4
2
%

Some
Other
Race
Alone

0
5 . 9
0 8 4
5 %5

1
1 ,
. 0
3 8
%1

1
.
4
1
%

Americ
an
Indian
Alone

0
.
7 1 7
0 %9

0
.
1 9
%4

.
1
2
%

Pacific
Islande
r Alone

0
.
1 0 2
4 %6

0
.
0 2
%2

.
0
3
%

Total:

6
0
,
3
4
4

7
0
,
0
4
9

7
6
,
7
2
8

1
Hispani ,
c Origin 8
(Any
1
Race)
9

3
3 ,
. 1
0 3
%3

4
4 ,
. 0
5 0
%0

5
.
2
1
%

Population by Age

Est. 2000 *

Est. 2007 *

2010 ***

0-4

8.9%

8.7%

6.0%

5-9

10.2%

9.8%

8.7%

10 - 14

9.6%

9.9%

10.0%

15 - 19

6.2%

7.2%

8.3%

20 - 24

2.6%

3.8%

3.5%

25 - 34

12.6%

9.2%

8.5%

35 - 44

23.9%

20.6%

17.9%

45 - 54

16.0%

17.5%

19.8%

55 - 64

6.2%

9.2%

10.6%

65 - 74

2.5%

2.8%

4.0%

75 - 84

1.0%

1.1%

2.1%

85+

0.3%

0.3%

0.7%

Demographics
Geographic
Population= 82,788 (2013)

Economic Data

The average worker works 41 hours a week in Johns Creek, GA.

The Johns Creek, GA poverty rate of 4.4% is lower than the national
average.

The median worker income in Johns Creek, GA is $51,561.

Competition
Busines Locatio Strengths
s
n&
Distanc
e

Weaknesse
s

The Bicycle
Wheel

Johns Creek,
GA

Great deals
Great
service

Raleigh bikes

The Bicycle
Doctor

Norcross, GA

Far

Suwanee
Creek
Bicycles
Cycleworks

Suwanee,
GA

Great advice
Great
mechanics
Excellent
Customer
Service

Affordable

Store times

Roswell, GA

Target Market

Long time to
fix bicycles

Our target market is between the ages of 5-10 and 2660. When it comes to ages 5-10 we feel we will get the
most sales. Most kids at that age want a new bicycle and
also go outside and ride it. Ages 26-60 is also acceptable
because people at that age want to work out and get in
shape and these bicycles will help them out with cardio.
We feel that our target market is the right ages.

Customer Buying Behavior

People will buy bicycles and accessories at our store.
Also we have a workshop that people can fix bikes.
People want to buy bicycles in a suburban community.
This area has a bunch of nature trails and sidewalks
where our customers can ride their bicycles. These
customers will buy bikes at a futuristic store like Tour de
Cycle.

Address

Address- 4620 Kimball Bridge Rd, Alpharetta, GA 30005

Proposed Organization
Sole Proprietorship

Personal Needs
Graduate college with a mechanical engineering
degree
Knowledge of bicycles
High School Diploma
Knowledge of how to use cash register

Head Mechanic
Mechanics

Manager

Me (CEO)

Accountant
Register
Organizers
Workers

Promotional Ideas

Tour
de
Cycle

Grand Opening Day

Opening day will be very exciting. First before opening day we must
take control over social media to promote the store. This includes Twitter,
Youtube, Instagram, and Snapchat. We want the whole world about the
opening of the store. For Youtube we will show the commercial of the store.
We will offer door prizes for the first 100 people that attend to our store. The
prizes will be 50% of bicycles and 10% off accessories. Also, we will be giving
away a bicycle in a raffle. Finally we will have mayor Mike Bodker cut the
ribbon for the store. These grand opening ideas will definitely have Tour de
Cycle a historic event.

Customer Service Policies

First we will give a survey so customers will tell us
their concerns or complaints. Then we will discuss these
complaints with our employees so we can understand
what we need to fix. Finally we will talk to our vendors
and service ideas. We want all the information that the
customer can offer to us so we can fix it in the future. The

information that we receive will be fixed as best as we

can and as fast as we can.

Types of Promotion
First we want mainly the local community to shop at
or store. We feel that we should use local radio stations to
promote our store. Since the basketball season has
recently started we want 92.9 the game to promote our
store over radio while people listen to the Atlanta Hawks
play. Second, local TV stations are great ideas. This can
be CNN because of the channels headquarters in Atlanta,
GA. Finally billboards over local available space would
contribute. There is an electric billboard near our store
that can promote us and point to wear we are stationed.
Having our store in Johns Creek, definitely helps us
greatly.

Economic Risk
For a bicycle store, we definitely expect so economic
risk. One of the biggest economic risk is consumer
lifestyle. People (mainly kids) grow too big for their bike
and need a new one. We have bicycles that anyone can
fit on so we will be prepared for this risk. Also some bikes
get outdated and we are here to provide new bikes.
Economic Risk is one of the three risks that we are the
most comfortable.

Natural Risk

In Johns Creek, we understand that nature can be

very affective. It is important for us to be prepared. We
know all of the store and places to be in for tornadoes,
hurricanes, or earthquakes. The customer must feel safe
in our store. We have protected parts on glass windows
so people wont be in danger for situations like tornadoes.
For things like wars, terrorism or shootings we have a
phone to call 911 in the places that we hide. Natural Risk
is very important to prepare for.

Human Risks
If we do mess up prices we let people get a free
accessory. Yes it is kind of strict, but our workers need to
know to get their math correct. When a customer is
feeling like our worker is dishonest, we will ask the worker
and try to understand both sides of the argument. Finally,
we will make the environment comfortable for the

customer. Human risk will be solved because these risks

could get rid of our business.

Loss Prevention Policies

1. We put cameras in everywhere of the store except
bathrooms to watch for shoplifting.
2. We have sensors near the doors so people hopefully forgot

3.

to pay the cashier and not shoplift.

Expensive accessories are put in glass boxes with a label so
when someone wants to be one they need to get a worker at
the store to scan it.