Elmhurst Globetrotters

Mission Statement: Making the best better

Vision:
The vision of the Globetrotters is to create a both environmentally and economically
friendly vehicle. This can only be done by taking good care of our employees who will remain
consistent in efficient production, and keep manufacturing costs low.
Goals:
Our team goal is to have a higher market share than our competition. We want to
maximize our profit percentage and keep the profit minimal at an ideal of 20%. The general idea
is the keep the quality high while price is low.
Objectives:
Our objective is to be a leader in ethics, human resources, and profit. We want to create
a company that takes great care of its employees and customers, while gaining a profit at the
same time.
S.W.O.T:
Our greatest strength is our product. Being the only electric car manufacturer in the market
gives the Globetrotters a competitive edge. Not only are we the only company to create a an
electric car, we also have one of the lowest prices in comparison to our competitors who mainly
create luxury vehicles at a higher cost. Our highest strengths can also be seen as some of our
greatest weaknesses. Being the only electric car manufacturer in gives us the challenge of
making our place in the market. We need to find a way to prove to our customers that they
should escape the norm and purchase a electric car rather than a luxury car. This offers
immense opportunities. These challenges allow us to open up to an entirely new market. We
have the opportunity to reach a different audience and take over the market. But, there we see
our largest threats. We are threatened by our competitors who offer a very different, but strong,
product. Specifically, the Boznian Locomotives are our strongest competitor and largest threat.
Social Networks:
Facebook: EC Globetrotters
Twitter: EC GlobeTrotters
Instagram: ec globetrotters
Competitors:
The competition for the Globetrotters differs from the other companies in our market.
Although our greatest competition is the Boznian Locomotives, all other companies are relevant
competition. AVIAR NOW is competing to take our place as well. Because we are the only

company creating an electric car, we must compete with an entire market of high priced luxury
vehicles.
Implementing our Goals and Objectives:
To implement our goals and objectives throughout the quarters, the Globetrotters have
done a number of different things. To start, our company invested a large amount of money into
our safety rating, with a 4-star rating. We also remained consistent in investing in mileage to
keep our customers happy. We completed all of these tasks while keeping a low price, and
giving full benefits to our employees and maintaining the highest ethics standards in our market.
Quarter Summaries:
Q1.
Entering quarter one we were unsure of where to start. We started with a budget of $50
million and were given no limits on how to spend it. We decided to manufacture an electric car
due to the environmental crisis our world is beginning to face. We decided to keep
manufacturing average and created only three thousand cars at a price of $40 thousand per car.
With the three thousand units being manufactured, we also had to pay our workforce. We kept
pay per worker at par. Although we did not pay our workers very high, our budget did not allow
for much spending in other areas. That being said, we put some funds into training, localization,
mileage, and safety. This made out car a bit more favorable, but not by much. We set our ethics
on high, so our company will be more structurally stable and we would operate morally, not
taking advantage of our stakeholders. When the simulation processed we were placed in
second place behind the Boznian Locomotives. We actually missed about 700 sales, so we lost
out on potential revenue. We made $33.64 in profit from each car. We had a 75% safety rating,
10% localization rating, and 13% mileage rating. Out of all of our competitors, we were the only
electric car manufacturer. Everyone else is manufacturing a sports car, so there may be more
fierce competition amongst them. We had a 50% ethics rating as well, we were neither ethically
good nor bad. We did not put any money into advertising and were only selling units in the U.S,
we had not yet expanded. Our main goal was to increase revenue as much as possible and that
goal was met. Our profit was about 84k and after expenses, our revenue was almost 34k. We
were not first, but we were off to a great start.
Q2.
Being in second place, we realized that there were many areas to improve on if we
wanted to hold the number one spot. We had 1,121 units left in inventory after quarter one,
production was increased from 3,000 to 3,500 units. Pricing was shown as a negative factor
leading to a drop in prices to $35,000. More funding allowed for an investment in safety (4-star
safety rating). Workers are still being payed moderate wages with no training; some of the
workers seemed unhappy and their moods were affected, since the other companies were
paying them more and provided them with more benefits.
Q3.
Because of decreasing revenues, small investments were made in localization and
mileage. The price was increased to 40,000 due to a shortage for our product in the market.
Also, we manufactured 3450 cars since we had 666 left in stock . We had learned there in the

future there may be events that may affect sales or production in certain countries, so we
started to think about expansion. For this we would need more resources. After some
brainstorming, we believed that we should follow our competitor's examples,next quarter we will
sell some of our stock and do what we can to raise more funds for future expansion.
we are not yet sure which country we should go to, Germany or India.
Q4.
The increase in price brought a surplus of our product. We decided to lower the price to
38,000 and invest a large amount of money in localization, mileage, and small investments
marketing and sold 28,000 stocks at $919.98 per share to generate $25,759,384. We were
committed to expanding internationally for security and profit reasons. Being in more countries
will increase our profit and if something happens in one country, we can use profit in another to
cover those losses. We have about 807 unsold units in our inventory. We made 24 million
dollars in profits. We made 77 million dollars in revenue. We decided after this quarter to expand
next quarter and to invest money into human resources.
Q5.
We expanded into India, Germany. We put advertising money into Germany, India, and
USA, about 750,000 each. The price was set at $34,425 after we gave a 30% dealer discount.
We manufactured 4000 cars since after expansion and more employee benefits drained our
resources and we didnt have anymore money to manufacture more cars. We gave our
employees some company practices and performance. There was a grievance process, cultural
diversity policies, HR personalization options, and HR Management and Comm Systems. We
expanded into Health and Insurance as well. We provided health insurance, life insurance and
health and wellness programs. This could be a make or break potential quarter because of all
the money we spent and risks we are taking. We had a revenue market share in India of 14%,
16% based on units sold. In Germany it was 5% by revenue and 6% by units sold. We kept up
success in America by having a market share revenue of 29% by revenue and 33% by units
sold. We had the highest amount of revenue dollars per unit at $116. We sold our whole entire
inventory at 4808 units sold. Our HR score improved significantly, going from 59% to 70%.
Q6.
Quarter six entered the market into a new realm as we prepared for a market failure.
Coming out of a highly successful quarter five, we knew that important decisions had to be
made to remain in the top spot. Knowing that we were approaching a market failure we made
the decision to decrease production to 2,500 units. However, we chose to keep the price high to
maintain an adequate revenue. Also, to keep a high demand for our product, we invested
500,000 dollars in localization in mileage. In rough times, we understand the importance of
employee satisfaction. In response, we increased wages and benefits for all workers. In quarter
6, we had 17% market share in the U.S, 7% in India and 3% market share in Germany. In this
quarter, our HR was the highest weve had as higher worker wages really helped. In ethics, we
maintained a middle ground at 50%. On average, throughout the semesters, we had been at
92.8% Although it saved us money in the short term, it has the potential to cause problems in
the long term. In HR, our score went from 70% to 82%. We were very pleased to see this as we
had worked on how to improve human resources for a few quarters now. We were also very
happy to see that morale was up significantly from 70% to 82%. This went right along with our
HR improvements. Along with these changes, our productivity also went up 1%. We were most

proud of the fact that our turnover was down from 15% to 9%, which meant that our employees
are more satisfied with working and fewer people are leaving the company.
In the US, market share by revenue was 17% while it was 29% in the last period. As a
whole, the cumulative market share in the US is 23.67%. There is also a lower percent in
market share by units sold in the USA. Period 6 was 19% while the last period was 33%. The
cumulative so far is 27.5%. Our Advertising Effectiveness,was an astonishing 100%, this period,
last period and cumulatively. This was very rewarding for our group to see as we had invested a
lot of money into advertising and we were glad to see it was effective. In India, our Market Share
by Revenue was 7% this period while it was 14% last period. This was disappointing to see as it
was 3.50% cumulatively. The Market Share by Units Sold in India this period was 8% while it
was 16% last period. As a whole it was 4% cumulatively. In this period Advertising Effectiveness
in India was 100% just as it was last period. With one unsuccessful period, cumulative was
33.33%. In Germany, our Market Share by Revenue this period was 3%, while it was 5% last
period. The cumulative was 1.33%. Similarly, Market Share by Units Sold in Germany was 3%
this period, 6% last period and 1.5% combined. Likewise in Germany, our Advertising
Effectiveness was 100% the last two periods with an cumulative total of 33.33%.

Q7. Going into quarter 7, we were well aware that the 3rd place team was quickly approaching
us. Keeping that in mind, we increased production because our revenue was lower previously.
Our company revenue suffered because of the high price in quarter 6. Because of the decisions
made in quarter 6, Kash Money Kids moved closer to our placement. In this quarter, we
decided to decrease our car price to $35,000 and increase our production units. Due to the fact
that we did not manufacture enough product, we missed 386 unit sales. As a result, it cost us
$9,457,000 in lost revenue this period and a cumulative total of $61,606,580. Ethically, this
quarter was at 100%, with an average of 92.85% for all quarters. Our HR score this quarter
stayed at a constant 82% which meant it is staying as we intended. This quarter, we also
experienced more constants. Morale stayed at a 87% which meant our employees are generally
satisfied with working at our company. Productivity was also a constant at 34%, our employees
are getting as much work done as they did last period. The final constant we noticed was our
turnover rate. It stayed at a 9% turnover which means we have fewer people leaving the
company. Our employee salaries are above the industry average, which explains why our
employees and HR department are content with their jobs. In the US, our Market share by
Revenue in this period was 15% while it was 17% last period and 22.43% cumulatively. Our
Market Share by Units Sold went down by one period as it was 18% this period and 19% last
period. Throughout the 7 Quarters, it was a total of 26.14%. In the US, our Advertising
Effectiveness was very successful, it was 100% the last 3 periods and 100% cumulatively. In
India, Market Share by Revenue was 16% while it was only 7% last period, as a whole it was
5.29% for all 7 Quarters. Market Share by Units Sold in India this period was 18%, significantly
higher than the 8% from last period. Cumulatively, it was 6%. In advertising effectiveness, the
last two periods were 100% but cumulatively it was 42.86% due to a few poor periods. In
Germany, Market Share by Revenue was 9% while it was 3% last period, on average is was
2.43%. Market Share by Units Sold in Germany was 12% this period while it was only 3% last
period. As a whole, it was 3% over the last 7 periods. In terms of Advertising Effectiveness in
Germany, the previous 2 periods were 100% while it was a cumulative total at 42.86%.

Environmental Analysis:
Using an electric car can reduce the U.Ss reliance on imported petroleum and increase
energy security. Electric cars typically achieve better fuel economy and have lower fuel

costs than similar conventional vehicles. They also have significant emissions benefits
over conventional vehicles. Of course we cannot cut down on all of the worlds carbon
emissions, but we will do our best to cut down on ours.

Measure Success:
The Elmhurst Globetrotters measure our success not only through our revenue and our
place in the market, but also through our social impact. With an electric car, we try to decrease
our carbon footprint. We also pride ourselves in treating our customers and employees well. We
have a 4-star safety rating and have won the ethics award three of the four quarters. We believe
that keeping our customers and staff happy will show positive outcomes.

Action Plan for Failure:

In the case of a market failure or unexpected loss, there are a few courses of action we
can take. First off, we have the option to sell of more of our companys stock. By doing this, we
would not have to decrease production or spending, leaving the company nearly unharmed. But,
in the case of a larger tragedy, we plan to decrease production, focus more on local sales to
decrease travel costs, cut overhead spending, and invest more in our employees.

Summary of company numbers:

Period 1

Period 2

Period 3

Period 4

Average

Revenue

84.01

85.74

77.91

76.04

80.93

Costs of
Goods Sold

40.50

47.25

37.58

38.6

40.98

Market Share

24%

22%

24%

26%

24%

HR
department

61%

56%

57%

59%

58.25%

Advertising

.1

.025

Pricing

40000

35000

40000

38000

38,250