Product: cuisine is very diverse and a lot different from ours here in Canada.

Columbian
If we plan on being successful then we will need to add some new things to our a
lready large menu. Some new things we want to include are Ajiaco, which is a chi
cken soup with potatoes, corn, sour cream avocado and guasca. This already is a
very popular choice in Columbia. Another item is Empandas, which is a stuffed pa
stry that can be sweet or savory. They are made from beef, chicken and cheese, a
s well as rice and coriander another popular dish that will attract more Columbi
ans. Lastly we want to add a desert called Mazamorra de Maiz. A very unique dese
rt cooked white corn, boiled in water then sweetened with sugar cane and milk is
Wealso
Price:
planadded.
on being competitive in the Columbian coffe market and our prices will b
e lower then local coffee shops as we have already established distributors to s
hip us our products at low cost, while other shops rely on locals to sell them t
heir coffee beans and other materials needed for their products. We want to sell
our main products for about 2-3% lower then other coffee shops to attract more
customer.
Bogota
Place:
is the
Although
capital
special
of Columbia
Columbian
andproduct
has a popular
prices amay7,878,783
vary. in 2015. We plan
on opening a store in the heart of the city as our first location. We will anal
yze the store's profits or losses in the first 6 months to a year and decided if
it would be worth it to open more locations in small cities in the country. Bog
ota is a great place to start up our business as it offers lots of people who wi
ll be downtown and want to get Tim Hortons. Also the fact that there is only one
location downtown will increase the demand if people like Tim Hortons. People f
rom all over the country will come to our location to try it out and have the Ti
ms experience.
From
Promotion:
a promotional stand point we want to introduce new products to our new cust
omer base that are they unfamiliar to. For example the ice cap, this is a produc
t that we cant give away for free with everyone first purchase on an item that i
sn't a coffee. The weather is very hot in Columbia and the ice caps can hopefull
y catch on with the children who in return want to come back. Also we can offer
a discount after 4 coffee purchases at one time. For example is someone is makin
g a important
Customs
One
coffee
andrun
Culture
custom
for working
Challenges:
and culture
then they
and challenge
will receive
thata we
5% must
discount.
overcome is the Colu
mbian feel. Their way of looking at life is reflected in the local music, museum
s, carnivals and their religious traditions. Our store should reflect these cust
oms, it could be from the music we play in the back round while the store is ope
rating. We should be aware of all the possible symbols or pictures we want to ha
ng up on the walls in order to avoid religious issues. Our store needs to reflec
t the values of our customers which happens to be the locals. We need them to un
derstand that we respect their culture and traditions. If we want to succeed thi
s is key.