Social

Media Report
[November 2015]

Prepared by Katie Rickel & Kelsey Fowler

Page Growth:
Page Growth
Channel

Name

Twitter

@TheFrontOnline

Fans [Last mo.] Fans [This mo.]

New Fans

Growth

3,724

3,821

97

2.6%

Facebook

2,267

2,352

85

3.75%

Total

5,991

6,173

182

6.35%

Page Summary:
Page Summary
Engagement
Per Post

1,252

1,669

17

2,130

1,426

3,556

104.6

2,547

2,678

5,225

121.6

Name

Twitter

@TheFrontOnline

98

417

Facebook

The WF

34
132

Total

Posts

Total
Engaged

Channel

Interactions* URL Clicks

* Interactions include retweets, replies, favorites, likes, comments, shares, video views, and photo views.

Key Findings:

Facebook is still getting a lot more engagement per post than Twitter. We are still posting more on
Twitter than on Facebook.
Our Twitter follower growth has doubled since last month. This is the first time looking at Facebook
follower growth.

The number of URL clicks is almost the same between Twitter and Facebook, even though we
are posting a lot more on Twitter.

Insights & Recommendations:

Top posts were generally the stories centered around hate speech stories and France attacks
disaster = engagement and clicks
Top post engagement is higher than last months top post engagement.
All BREAKING posts are top posts. More breaking news could attract more attention.
The photo post on Facebook was second to the top post. Posting more photos could get more
engagement.
Though not reflected in statistics, poll tweets get a lot of engagement. Between 20 and 30
voters per poll that is posted.

Twitter Top Posts:

* Interactions include retweets, replies and favorites on Twitter.

Post Performance Twitter

Date

Post
Type

11/24

News

11/19

News

11/25

News

11/25

News

11/24

News

11/24

News

11/25

News

11/21

News

11/24

News

11/14

News

Post

#WWU closure What we know so far about

class cancellation:
https://t.co/d7kZH4uGaQ
There is discussion of changing the #WWU
mascot. How do you feel about being a
Viking? https://t.co/whylZevJVb
Stay updated with what we know about
hate speech that closed #WWU for Nov. 24
https://t.co/0SXOcKveUu
@WWU_AS President Belina Seare's full
statement about #WWU hate speech from
Nov. 25 press conference.
https://t.co/Lk01nxzn0W
#WWU students speak out about school
closure, hate speech toward students of
color: https://t.co/D13PKQla8m
Students and faculty sing songs of hope in
response to #WWU hate speech.
https://t.co/BiOphCJVE7
https://t.co/rsLVn9Q2HN
Press conference reflects student upset
over #WWU hate speech response
https://t.co/UxFhPvUCx4
https://t.co/E3tP9NrrUx
WWU loses a former student president and
Western Front editor
https://t.co/nKLn1amyLX
BREAKING: #WWU cancelling classes today
due to hate speech targeted at students of
color. Story to follow.
BREAKING: #WWU reaches out to 16
students studying in France in the wake of
the #ParisAttacks. https://t.co/dYoPqACzxi

Interactions*

URL Clicks

Total
Engaged

154

159

17

113

130

106

114

53

55

108

11

95

106

30

40

70

64

68

63

65

63

63

39

46


Facebook Top Posts:

* Interactions include retweets, replies and favorites on Twitter.

Post Performance Facebook

Date

11/17

11/25

11/24

11/30

11/13

11/3

11/7

11/21
11/17

Post Type

Post

Indian street has been officially

changed to Billy Frank Jr. street
News
after a motion for the change was
passed in June. http://ow.ly/ULV3l
Associated Students of Western Washington
University President, Belina Seare's full
Photo/
Screenshot statement about Western Washington
University hate speech:
Students from Campus Christian Fellowship
(CCF), the Inn University Ministry, the
Newman Catholic Campus Ministry and
News
faculty from Western Christian Faculty
gathered in Red Square this morning to pray
in response to the Western hate speech and
sing messages of love. http://bit.ly/1jizeQL
BREAKING: Western Washington University
student, 19, was arrested by University Police
on the suspicion of malicious harassment in
News
connection with threats on YikYak. President
Bruce Shepard Tweeted that the arrest was
made in regard to the "lynch her" post.
Sixteen Western students studying abroad in
France have been contacted by WWU
News
following the bomb attacks and shootings in
Paris. http://ow.ly/UDxOJ
Among attendees of the first Presidential
Search Committee that took place Monday,
News
Nov. 2, one Western student participated.
Story by Mikayla King. http://ow.ly/UcwBC
Trove cannabis will open Nov. 13 after
dealing with new City ordinance. The original
News
law prevented Trove from opening because
of a nearby arcade owned by a pot shop
competitor.
Uber is now available to provide its services
News
in Bellingham. http://ow.ly/UVkG2
After deadly attacks in Paris last Friday,
News
Western students reflect on the matter.
http://ow.ly/ULUEU

Interactions*

URL Clicks

Total
Engaged

410

351

761

727

604 views

1331

243

470

713

--

472

472

61

175

236

18

79

97

26

43

69

25

40

65

30

29

59