Effective Public

Communication

Malacca River
Art
&
Laman Seni
Mural

Mural Art
- Artwork painted
surfaces.

on

walls,

ceilings

and

large

- Can be painted in the exterior or interior of a

building.
- Shows the characteristic and mood of the muralist
while painting the mural art.
- Usually contain positive message, history of the
place or just plainly enjoyment.
- Can liven up an area.

Melaka River Art

laka River Art - Description

- Melaka River Art Project (Projekarm) is an initiative
conceptualized by Datuk Seri Mohd Ali Mohd
Rustam.
- Vision : enhancing Malaccas arts and culture scene
- N-genereight and Avant-Garde Art Studio is the two
team that brought this vision to live.
- To showcase a significant storyline between the
past and present
- To utilise images represents Malacca.

Mural Art 1 : Hang

Tuah

Warna Studio
- Razlan Adnan (Manager, Founder
& visual artist).
- Established in year 2009.
- Located at Shah Alam, Malaysia.
- Provide creative, unique historical
as well as artistic artwork and
design for personal, commercial
and corporate needs.
- Progressively doing projects and
businesses around Malaysia.

Description
- Depicts the story of
Hang Tuah during the
old Malacca.
- Illustrate the process of
pirates
conquering
another country.
- Shows Hang Tuahs life.
- Features the life of
people and the culture
practiced in the olden
days.

5
Concept
s

1. Non-verbal messages
The actions shows the preparation
for conquering process.
2. Passive perception
Viewers have a better
understanding through senses
(sight). Visual communication.
Illustrations of the mural art itself
able to show and explain the
procedures and things that
happened in the past.
3. First impression
Able to refresh viewers mind
about the story of Hang Tuah in
Melaka.
4. Intercultural communication
The culture of Malay dress codes
in the past - Able to identify the
dressings of the people according
to gender and their positions.

5. Selective attention
Focus on the action and gesture of
people.

ural Art 2 : Dancing Dutch

Super Sunday
- Commissioned to carry out
the graffiti project along
Melaka River.
- It is the longest graffiti art
in Melaka and the most
prominent one we have
done so far.
- Our concept is more to
Malaysian influences.

Description

- Portrays the lifestyle and

culture of the Dutch
when
they
invaded
Malacca.
- Dutch elements can be
easily identified through
dance,
attires
and
architecture in Malacca.

5 Concepts

1. Non-verbal messages
The facial expression of happiness
is shown through the Dutch
dancers smiles.
2. Subjective perception
The happiness of the Dutch
dancers depicts the celebration of
Malaccas freedom from the Dutch
ruling.
3. Tactile Communication
The Dutch dancers in the mural
are seen dancing arm in arm,
portraying the joy of celebration
shared between them.
4. Connotative meaning
Green background represents
growth, renewal and rebirth. It
gives out a positive feeling, where
the freedom from Dutchs ruling is
viewed as a celebration.

5. Proximity
The closeness between the
dancers suggests that they are
close friends or even couples.

Laman Seni

man Seni - Description

- Redefining back alley (lorong
belakang).
- To change the perception on
lorong belakang
- To attract more people.
- Platform
for
younger
generations to express their
ideas and talents.
- In conjunction with the Zon
Bersih campaign.
- LS2 (pioneer) and LS7 (sequel).

KHZNH Studio
- Organiser of Laman Seni 2 and
Laman Seni 7.
- A
multidisciplinary
architectural-based corporate
group
- Ventures in solving communityrelated issues through the
means of architecture, design
and social engagements.

Mural Art 3 :
Expressions

Description

What
is
happening?

actually

Meaning
according
to
viewers
perception
interpretation.

differ
the
own
and

5 Concepts

1. Non-verbal messages
Gestures, facial expressions, eyes,
smile and frown shown in the
mural art suggest excitement,
awkwardness as well as shocked
towards the subject.
2. Subjective perception
The expressions portrayed could
lead to a thinking of how in the
society nowadays, some people
may fell thrilled watching other
people while some might judge
them and some will be shocked
seeing them.
3. Deceptive Communication
The expressions showed are
misleading as it leads viewers to a
thinking of judging and
stereotyping towards the subject
which convey hurtful message.
4. Connotative meaning
Grey shows depression, sadness,
loneliness and isolation.
Grey also creates an effect to its
viewer of detachment where it is
cold, indifferent and uncaring.
5. Selective attention
The eyes of the people in the
mural art are all directed to a
direction which is the subject.
Their attention is on the subject.

ural Art 4 : Shah Alam

Description

Features Masjid Salahuddin Abdul Aziz Shah.

Shows Shah Alam residents working together cleaning

up.

Highlighting MBSA effort in providing bicycle lanes

around Shah Alam.

5 Concepts

1. Non-verbal messages
Some of the resident of Shah Alam
holding a cleaning tool and some
of them lift their hands up with
fist. They all looked very excited.
These show that those resident
love Shah Alam much and they
care for the cleanliness of Shah
Alam.

3. Interpersonal relationship
This mural art depicts the peaceful and
harmony relationships between the
resident of Shah Alam. Although they came
from different family or background, even
different in race, but they still can work
together for the cleanliness of Shah Alam.

2. First impression
From the landmark of
Shah Alam Masjid
Sultan Salahuddin
Abdul Aziz Shah. We
can know that this
mural art is about the
status in Shah Alam.

4. Connotative
meaning
The artist use orange
colour on those Shah
Alam resident. Orange
symbolizes energy,
vitality, cheer,
adventure and good
health.

5. Selective
attention
Focus on the
activity of
resident of Shah
Alam. It shows
that Shah Alam is
a green area
place.

Conclusion

EMBRACE PAST,
APPRECIATE
PRESENT

References
Author Unknown. (2013, May 13). The riverside of Malacca River. Retrieved 9
November 2015, from
http://j-travel.blogspot.my/2013/05/walk-alongriverside-of-malacca-melaka.html
Empowered By Color. (2015). The Color Gray. Retrieved 12 November 2015, from
http://www.empower-yourself-with-color-psychology.com/color-gray.html
Farhanah Saffie. (2014). K LAPORAN [Brochure].
Shah Alam, Malaysia : KHZNH Studio.
Malaysian Digest,. (2015). Street Art Today: Social Advocacy, Corporate Advertising
Or Tourist Attraction? Retrieved 12 November 2015, from
http://
www.malaysiandigest.com/frontpage/282-main-tile/540755-street-art-today-social-ad
vocacy-corporate-advertising-or-tourist-attraction.html
Nurulwahida Othman (27th of March 2015 ). Perhatian Orang Ramai Selepas Diberi
Sentuhan Seni Jalanan. Retrieved 10 November 2015, from
http://thevocket.com/laman-seni-lorong-belakang-shah-alam/
Yeoh, M. (2010). Melaka River Arts Project | JUICEOnline.com. Juiceonline.com.
Retrieved 12 November 2015, from
http://www.juiceonline.com/melaka-river-arts-project/