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Use of IT to address the Gaps

Gap 1: Between consumer expectation and management


perception
Gap 2: Between management perception and service
quality specification
Gap 3: Between service quality specification and service
delivery
Gap 4: Between service delivery and external
communication
Gap 5: Between expected service and experienced service

Gap 1: Between consumer expectation and management


perception

Use of Portals for food, vegetables and other


consumables which is for public distribution
Use of feedbacks out of created networks at the
receiving retails of the PDS.
Linking of ADHAR card nos. for the entitlement and the
actuals received by an intended recipient.

Gap 2: Between management perception and


service quality specification
Use of feedbacks on the portals.
Use of online customer satisfaction index and service
level agreement.
Grading system based on the outcome of 2nd point.

Gap 3: Between service quality specification and service


delivery

Capturing of the expectation of the customer.


Using online surveys while designing specifications.

Gap 4: Between service delivery and external


communication

In all communications the promised services can be


highlighted.

Gap 5: Between expected service and experienced


service

This gap happens when the customer misperceive the


service quality
Through IT the expected list of services can be
circulated and can be made available all the time.

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