Advertising Terminology

Regulation-ASA
ASA stands for advertising standards authority. It is the self-regulatory
organisation of the advertising industry in the United Kingdom. The ASA is
a non-statutory organisation and so cannot interpret or enforce legislation.
However its code of advertising practice broadly reflects legislation in
many instances. Reference: https://www.asa.org.uk/?
gclid=CNvNhpueq8kCFQITwwodkb8ECA

Audience information
Audience measurement panels - Measures how many people are in an
audience, usually in relation to TV and radio
Benefits- Helps you know what kind of people are watching or listening.
Source:
Ratings - The evaluation or assessment of something in terms of quality,
quantity or a combination of both.
Benefits- Ratings show many people are listening or watching.
Source: http://www.businessdictionary.com/definition/rating.html

Face to face interviews - Face to face is the most frequent and popular
research method
Benefits- Face-to-face interviewing can offer advantages over selfcompletion methods such as postal and online surveys because
respondents are more likely to give their undivided attention when an
interviewer is present. A good interviewer will help build rapport with the
respondent without, of course, in any way introducing bias by leading the
respondent or explaining the questions in his/her own words.
Source: https://srmo.sagepub.com/view/encyclopedia-of-survey-researchmethods/n174.xml

Focus groups- A group of people assembled to participate to discuss the

product before its launched
Benefits- they are useful to obtain detailed information about personal and
group feelings, perceptions and opinions
They can save time and money compared to individual interviews
They can provide a broader range of information
Source: http://www.marketingresearch.org/issues-policies/glossary/focusgroup

Questionnaires- a set of printed or written questions with a choice of

answers,
Benefits- user satisfaction with collections and services
Shifts in user attitudes and opinions
Relevance of collections and services to user needs
Source: http://www.kirklees.gov.uk/community/yoursay/questionnaires.pdf

Programme profiles - A programme profile is the amount of people

interested in one certain programme
Source: http://www.nmpsut.org/the-master-programme/programmeprofile-and-aims/

BARB - is the organisation that compiles audience measurement and

television ratings in the United Kingdom.
Source: http://www.barb.co.uk/

Ofcom
http://www.ofcom.org.uk/
Banned adds: http://www.telegraph.co.uk/news/1466223/Ofcom-bansderogatory-faggot-advert.html
http://www.theguardian.com/media/2004/jul/19/advertising
Rate cards

A rate card is a document containing prices and descriptions for the various ad placement
options available from a media outlet. Like the rack rate at a hotel, this is generally the
maximum price that one may pay.

Example- https://www.promisemedia.com/online-advertising/sampleonline-advertising-rate-cards
Research agency - A company offering market research services to clients,
comprising a group of researchers and an administrative infrastructure. An
agency may offer qualitative research, quantitative research, or both,
increasingly supplemented by consultancy services, workshop facilitation and so
on. Agencies vary in size from one or two individuals to several hundred people,
though qualitative specialist agencies tend to be at the smaller end of this range.
Examples - http://www.ttmc.co.uk/en-gb/market-research/?
gclid=CPmD6tqyq8kCFcLnGwodZQ4CZQ
https://www.insightbee.com/resources/market-research-agencies-uk?
gclid=CKecwPuyq8kCFQ-3GwodzUkJSQ