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Executive Summary
Executive Summary
Built
something entirely new
Reached
across Greater Boston
Achieved
measures of success
Learned
areas for improvement
87%
32%
67%
27% LIKELY!
56%
Marketing Results
Advertising: Coordinated effort that led to significant increases in Sept-Oct.
timeframe
Reached well over 4MM via traditional advertising efforts and over 12MM
impressions*
Integrated efforts including TV, radio, print, display, OOH, experiential
Leveraged partner network to build awareness over 20,000 flyers and postcards
distributed, over 30 emails delivered to partner networks, signage at partner
locations
Web: steady increase in traffic to site, with numerous efforts contributing to
increase
Over 76K to the site over a four month period, with traffic doubling month-overmonth
Earned & owned media: overwhelmingly positive press, steep growth in HUBweek
network
Coordinated efforts at 9:23 on 9/23 led to highest site traffic to date and trending
status on Trendsmap, as well as over 16K impressions on social media
Over 250 media mentions from outlets such as The Boston Globe, BostInno, Boston
Magazine, BetaBoston, Fast Company, Huffington Post, WRKO, WCVB, Greater
Boston, etc.