XCC Special Session Meeting Minutes, 01-28-10, Page 10 Mr, Percival said the next question was how do we enhance the city’s image, promote, market, and communicate. Councilman Louderback said he thought using Facebook and Twitter was a ‘great idea. Mr. Percival said staff has built a City of Xenia Facebook page, but they are waiting on the go-ahead from the Law Department to do so. Levy Planning: + Enabling legislation in process Internal levy education committee established Levy education materials in progress Informational meeting with bargaining units held Need to solicit members for campaign committee Need campaign fund contributions Need to develop campaign structure and strategies, Mr. Percival asked Council to think about people they can identify who would be good to serve on an external levy committee to help promote the levy. If so, please call Michelle Johnson, Mr. Bazelak, or him so they can form a committee. City funds can be spent for educational materials, which will be done, but external contributions are needed for things like direct mail campaign literature, signage, etc., that promote passage of the levy. Vision Plan: Focus Group: Follow-up meeting being scheduled ‘Community Outreach: Public relations strategies pending, Economic Development Strategy: staff committee set to meet, finalize product for Council Community Recreation Initiative: compiling list of stakeholders for a facilitated meeting to explore options Fire Service Options: presentations on service options to be scheduled Design Guidelines: recommended guidelines to Council in February or March Downtown Revitalization: presentation on strategy and program elements Feb. 11 Comprehensive Plan Update: initiation still pending Mr. Percival said the economic development strategy will be discussed in a work session. A list of stakeholders to discuss a community recreation initiative was compiled three weeks ago. Can the City of Xenia provide all the recreation people want - absolutely not. However, they could work in partnership with others to make sure we are meeting the needs of the community. He asked if the Design Guidelines went to the XPZC. Councilman Caupp said the Design Guidelines are on the XPZC agenda for February. Mr. Percival thought each person present would probably say that downtown revitalization means something different, but itis critical that, we do something and start to make some progress. The Comprehensive Plan was updated a long time ago, and although not #1 on the list, it is something that they need to take a hard look at Marketing and Promotion Strategy: Mr. Percival said internally they looked at different options for the best way to begin the process and move it forward. One of the things they identified was they need external help to be successful with the marketing and promotion of the city, not just for the levy campaign, but in general, marketing, promotion, image, etc. They contacted Joel Gagne of Avakian Consulting and had an initial meeting with him to discuss the City’s needs. Mr. Gagne walked them through several different things, such as the social media, etc., and all the things he can make happen. [President Felton distributed an agenda item report regarding this item.] Mr. Percival respectfully requested that Council authorize him to enter into a one-year contract