Nicole

Caudill
Statistics Portfolio Part 3 Write-up

The intended audience for this informational brochure is parents of high

school students in Guilford County. Every parent is considered a part of the
intended audience, as every parent may have a teen that is at risk for drinking and
driving. The brochure reads at the eighth grade level, which is appropriate for any
parent that may come across the brochure. Every parent that reads the brochure
will benefit from the information presented throughout, as it can apply to his or her
childs safety, or the parents safety when drinking and driving. With these factors
considered, the brochure contains information that can apply to both the parent and
the child throughout, with a focus on statistics relating to the high schoolers in the
main fold.
The goal of this brochure is to inform the audience of the dangers associated
with teenagers and drinking and driving. The brochure includes information on the
common misconceptions associated with drinking and driving, the legal blood
alcohol content limits, associated risks with drinking, and an info graphic on a
survey response on where the teenagers are getting their alcohol. For the data, I
looked at where the teen was getting alcohol, how often teens were drinking and
driving, and associated risks with drinking. After a parent reads this brochure, the
parent will have a new awareness of the frequency of drinking and driving in
Guilford County and how the parents can educate their teens to make better
decisions.
Many parents may discredit the information presented, as drinking and
driving awareness interventions are commonly implemented in high schools. This
brochure gives the parents a new focus on the issue. The brochure relates drinking
habits among Guilford County high schoolers to other issues such as getting a ride
home, where the teen is getting alcohol from, and how drinking habits relate to the
use of marijuana and fighting.
Each panel of the brochure is not crowded with information or statistics, to
ensure that the reader is not overwhelmed. The brochure includes only a few main
points, to keep the reader intrigued in the content (Nelson et. al, p. 132). The bar
chart graph included is used to illustrate the frequencies of where a teenager is
getting alcohol, instead of reporting numbers that arent as easily interpreted by the
reader. The bar chart is an effective means of visual communication for the audience
(Nelson, et. al, p. 157). The data used throughout the brochure is simplified as well.
Instead of reporting that 75.6% of teens drank and smoked marijuana within the
past 30 days, I reported three out of four students to make the data more relatable.

Communicating Public Health Information Effectively by David Nelson, Ross
Brownson, Patrick Remington and Claudia Parvanta was used as a reference in the
write-up.