The Breville Young Designer national competition was very

successful thanks to daemon 2iC’s careful and considered

management
Cameron Searle
General Manager – Marketing

Breville: 2006 Young Designer Award

Daemon 2ic created an exciting competition amongst students to discover australia’s
most talented young designer to work for breville.

THE CAMPAIGN
To demonstrate Breville’s ongoing commitment
to design excellence and innovation in Australia,
Daemon 2iC developed and implemented the
inaugural ‘Breville Young Designer Award’ program.
The award scheme was developed to discover
Australia’s most talented young designers by
inviting final year industrial design students, from
universities across the country, to design a Breville
kitchen appliance. The winner would receive a one
year placement in Breville’s award-winning
design team.
Daemon 2iC secured guest lectures at top
universities for the Breville design team to introduce
the award to the students and encourage them to
submit their designs for a ‘healthy eating’ appliance.
Four finalists were invited to Sydney where they
developed models of their design, with the help of a
mentor from Breville’s award-winning design team.
A finalist dinner was held at Café Sydney where
the winner was announced by Breville’s CEO Joe
Hersch and Innovation Director, Richard Hoare.
Kellie Jobling received the 2006 Young Designer
Award for her Hydroponic Herb Grower.
THE RESULTS
Breville were extremely impressed by the calibre
of award entries and will be continuing the Young
Designer Award in 2007 and beyond.
The universities were so supportive of the scheme
that 6 of the most reputable design schools have
agreed to make the Breville Young Designer Award
part of the final year curriculum including, University
of NSW, Monash and UTS.
In addition, Breville’s design team is looking forward
to their new recruit joining them early in 2007.

Daemon 2iC – Case Study 

Daemon 2iC – Case Study