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  • Introduction To Marketing: Submitted By, Rekha Krishna R. Bed Commerce PMTC, Mavelikara

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    This document provides an introduction to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document discusses key marketing concepts like the marketing mix of product, price, place, and promotion. It explains the difference between marketing and sales, with marketing focusing on producing what customers want and sales focusing on getting customers to want what the company produces. Finally, it briefly outlines the marketing triangle of customers, company, and competition and defines what constitutes a customer and product in marketing terms.

    Descrizione originale:

    Introduction to marketing

    Titolo originale

    Marketing

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    © © All Rights Reserved

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    This document provides an introduction to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document discusses key marketing concepts like the marketing mix of product, price, place, and promotion. It explains the difference between marketing and sales, with marketing focusing on producing what customers want and sales focusing on getting customers to want what the company produces. Finally, it briefly outlines the marketing triangle of customers, company, and competition and defines what constitutes a customer and product in marketing terms.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    20 visualizzazioni15 pagine

    Introduction To Marketing: Submitted By, Rekha Krishna R. Bed Commerce PMTC, Mavelikara

    Caricato da

    Commercio
    This document provides an introduction to marketing. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document discusses key marketing concepts like the marketing mix of product, price, place, and promotion. It explains the difference between marketing and sales, with marketing focusing on producing what customers want and sales focusing on getting customers to want what the company produces. Finally, it briefly outlines the marketing triangle of customers, company, and competition and defines what constitutes a customer and product in marketing terms.

    Copyright:

    © All Rights Reserved
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
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    di 15

    INTRODUCTION TO MARKETING

    Submitted by,
    Rekha Krishna R.
    commerce

    B Ed

    PMTC,Mavelikara
    1

    Powerpoint presentation in
    commerce

    Submitted to,
    Mrs. Sheeja R.
    Assistant professor
    PMTC,Mavelikara
    2

    What is Marketing??
    Selling?
    Advertising?
    Promotions?
    Making products available in stores?

    Marketing = ?
    Marketing is the process of planning and executing the
    conception, pricing, promotion, and distribution of ideas,
    goods, services to create exchanges that satisfy
    individual and organizational goals
    American Marketing Association

    Simple Marketing System


    Communication

    Industry

    (a collection
    of sellers)

    Goods/services

    Money

    Information

    Market

    (a collection
    of Buyers)

    Marketing = ?

    Marketing is the sum of all activities that take you to a


    sales outlet. After that sales takes over.

    Marketing is all about creating a pull, sales is all about


    push.

    Marketing is all about managing the four Ps

    product

    price

    place

    promotion

    The 4 Ps & 4Cs


    Marketing
    Mix

    Convenience
    Place

    Product
    Customer
    Solution

    Price

    Promotion

    Customer
    Cost

    Communication
    7

    Difference Between - Sales &


    Marketing ?

    Sales
    trying to get the customer to want what the
    company produces

    Marketing
    trying to get the company produce what
    the customer wants

    Core Concepts of Marketing

    Needs, wants
    demands

    Markets

    Products

    Marketing &
    Marketers

    Utility, Value &


    Satisfaction

    Xchange, Transaction
    Relationships

    Core Concepts of Marketing

    Need food ( is a must )

    Want Pizza, Burger, French fry's ( translation of a need


    as per our experience )

    Demand Burger ( translation of a want as per our


    willingness and ability to buy )

    Desire Have a Burger in a five star hotel

    10

    In order to understand Marketing let us begin


    with the Marketing Triangle

    Customers

    Company

    Competition

    11

    Customer is ..

    Anyone who is in the market looking at a product /


    service for attention, acquisition, use or consumption
    that satisfies a want or a need

    12

    Product is . . . . .

    Anything that is offered to the market for


    attention, acquisition, use or consumption that
    satisfies a want or a need

    13

    Types of Products
    PRODUCTS

    Consumer
    Products

    Services

    Industrial
    Products

    14

    Thank You

    15

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