COMMUNICATION

Definition
Communication is the sum of all things one
person does when he wants to create
understanding in the mind of another. It
involves a systematic and continuous process
of teling,listening and understanding.
LOUIS . A . ALLEN

Features

The word communication is derived from the Latin

word Communis which means in common.

Communication may be oral,written or through

gestures.

It involves at least two persons.

Message is must.

It may be formal or informal.

It may be downwards, upwards or side wards.

COMMUNICATION CYCLE

Elements in communication

Communicator The sender or speaker or writer who

intends to communicate

Communicatee- The receiver to whom the message is

communicated

Message- The subject matter that is communicated

The channel- The media by which the message is passed

Feedback- The reply or response of the information

transmitted

Importance of Communication in
Management

Basis for decision making

Smooth working

Helps in co-ordination

Promotes co-operation