ADVERTISING

Submitted by
Vincy Johnson
commerce

Meanings
It is communication with many
consumers of products & services
It is non personal selling as it targets a
large audience
Advertising is used where personal
selling cannot reach
It is meant to make consumers by
products
It is most visible communication tool
It is a medium of information
&persuasion

Definition

American Marketing Association defines

advertising as Any paid form of non
personal presentation and promotion of ideas
, goods or services by an identified sponsor.

Mass communication of information

intended to persuade buyers as to maximise
profits.

Features
Reach
Choice
Legitimacy
Expressiveness
Economy

Media
TV
News paper
Magazines
Radio
Websites
Billboards
Hoarding

ADVANTAGES

Benefits to manufactures &traders

Create demand and increase sale
Facilitates easy introduction of new product
Reduces selling effort
Creates brand image
Leads to large scale production
Creates goodwill

To consumers
Easy shopping
It educates consumers
Enhance standard of living
Leads to mass production
Improve quality

To society
It increases employment opportunity
It facilitates large scale of production& fair
wage to workers
It improves knowledge &style of people
It makes available news about products at
low cost

DISADVANTAGES

Advertising confuses rather than helps

Some advertisements are in bad taste
Advertising leads to high prices

Thank you