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Sometimes, the problem isnt so much assimilating data as

making sure it doesnt limit your thinking. When, for


example, Monster found itself facing new, aggressive
competitors and noticed cash-rich Google looming on the
horizon, its executives recognized that they had to prepare
for a changed world. To bring structure to a potentially
limitless conversation about possible futures, Monsters
executives employed a technique called war-gaminga
refinement of scenario planning that plots competitors likely
moves and countermoves, given specific changes in the
strategic environment.