ANTI-AGRESSION

CAMPAIGN
SOCIAL MARKETING
Team ID
INTERCESSOR
MBA 6th

FACULTY OF MANAGEMENT AND ADMINISTRATIVE SCIENCES

BACKGROUND &
PROBLEM
Growing rate of aggression
Lack of tolerance
Violent and aggressive behavior of people
Both illiterate and literate are the victims of
aggression

AIM OF CAMPAIGN

Convert aggressive behavior of people into calm behavior

by making them aware from the benefits of staying

STRATEGIC MARKETING MIX:

PRODUCT:
The product which we will be offering
to public is calm behavior.

PRICE:
The cost of our product is related to
controlling the aggressive emotions.

PLACE:
Gujrat city.

PROMOTION:
Advertising through social media, viral
marketing and road shows.

SWOT ANALYSIS:
STRENGTH:
Control over family.

WEAKNESS:
Loss of temperament
pressure.

and

cause

high

blood

OPPORTUNITY:
Use aggression in positive way to do better work
for society or country.

THREAT:
It causes frustration and anxiety which leads can
toward violence.

CAUSES OF AGGRESSION
INTERNAL FACTORS :
Persons factor
Personality
Beliefs of a person
EXTERNAL FACTORS (situational factors):
Presence of provocation
Aggressive cue

MONITORING AND EVALUATION:

MONITORING:
Build rapport and be understanding
Control your body language and tone of voice
Stay calm
Offer a way out
Discourage bystanders
Wait for the right moment
Dont make threats and deal appropriately with threats
Maintain safety

EVALUATION:
After an incident is over
Outcome Measures

FUNDING:
Budget is a proxy for any project planning.
For budget allocation we will run campaign in

university and all colleges in Gujarat.

Purpose of that is also creating awareness among
students and to our target peoples who show
aggressive behaviors.
Running campaign at local levels and on seminars.
Spending is totally for direct expenses our project
member provides their services totally free of cost
in this social cause.
Sponsorship.