Virginia

Market Research
Low-Income Energy Efficiency
Program

Prepared by Anna Selgert

April 27, 2015

Low-Income Program
1. HEC Audit Locations
2. Population
3. Median Income
4. Recommendations

5. Audits by Census Tract

6. Participation Rate by Census Tract

HEC Energy Audit Locations

Virginia Population by County

Population by County

Median Income by County

Median Income by County

Counties with less than $35,000 Median Income

Note: Although
not pictured
here, Richmond
and Norfolk
areas were
included
because of the
large
participation in
these areas to
date.

Area 1

Counties with less than $35,000 Median Income

Area 2

Counties with less than $35,000 Median Income

Area 3
Lynchburg Community
Action Agency
Central Virginia Area
Agency on Aging

Tri-County
Community Action

Pittslyvania County
Community Action

Tri-County
Community Action

Tri-County
Community Action

Counties with less than $35,000 Median Income

Area 4
Telamon Corp.

project: HOMES

Williamsburg James
City County CAC

Crater District Area

Agency on Aging

Richmond Area

Telamon Corp.

project: HOMES

Crater District Area

Agency on Aging

Counties with less than $35,000 Median Income

Area 5
Bay Aging
Eastern Shore Area
Agency on Aging

Williamsburg James
City County CAC

The STOP
Organization

Norfolk Area

The STOP
Organization

Ideal Targets
Richmond Area

Radford

Norfolk Area

Completed Audits by Census Tract

Top 5 Census Tracts

108
2010.03
604
709
708.01

Top 5 Census Tracts Population and Households

Geography
Total
Population
Median Age of
Total
Population
(years)
Total
Households

Census Tract
Census Tract
2010.03,
Census Tract Census Tract 708.01,
Census Tract
Henrico
108, Richmond 604, Richmond Richmond city, 709, Richmond
County, Virginia city, Virginia city, Virginia Virginia
city, Virginia

6,020

4,016

5,148

7,291

6,635

40.1

42

35.3

32

35.9

2,366

1,475

2,016

2,782

2,534

Top 5 Census Tracts Percent Race

Geography
White
Black or African American
American Indian and Alaska
Native
Asian
Asian - Asian Indian
Asian - Chinese
Asian - Filipino
Asian - Japanese
Asian - Korean
Asian - Vietnamese
Asian - Other Asian
Native Hawaiian and Other
Pacific Islander
Native Hawaiian and Other
Pacific Islander - Native
Hawaiian
Native Hawaiian and Other
Pacific Islander - Guamanian
or Chamorro
Native Hawaiian and Other
Pacific Islander - Other Pacific
Islander
Some Other Race

Census Tract
Census Tract 108, Census Tract 604,
2010.03, Henrico Richmond city,
Richmond city,
Census Tract 708.01, Census Tract 709,
County, Virginia
Virginia
Virginia
Richmond city, Virginia Richmond city, Virginia
4.3
3.9
12.7
17.7
14.9
92.3
93.9
84.1
66.7
76.5
0.3
0.5
0
0.1
0
0
0
0
0.3

0.2
0.1
0
0
0
0
0
0
0

0.2
0.2
0
0
0.1
0
0
0
0.1

0.5
0.8
0.1
0.2
0.2
0
0.1
0.1
0.3

0.4
0.9
0
0.1
0.3
0
0
0.3
0.2

0.2

0.1

0.2

0.1

0
0.3

0
0.2

0
1.2

0
11.5

0
4.4

Top 5 Census Tracts Percent Hispanic or Latino

Geography

Census Tract
Census Tract Census Tract 708.01,
108, Richmond 604, Richmond Richmond city,
city, Virginia
city, Virginia
Virginia

Census Tract
2010.03, Henrico
County, Virginia

Census Tract 709,

Richmond city,
Virginia

Mexican

0.6

0.2

0.5

5.6

2.6

Puerto Rican

0.8

0.5

0.9

0.9

0.9

0.1

0.2

0.1

0.5

0.3

1.1

9.7

4.5

98.1

98.9

97.4

83.7

91.9

Cuban
Other Hispanic or
Latino
Not Hispanic or
Latino

Top 5 Census Tracts Percent Housing Occupancy

Geography
Occupied housing units
Vacant housing units For rent
Vacant housing units Rented, not occupied
Vacant housing units For sale only
Vacant housing units Sold, not occupied
Vacant housing units For seasonal,
recreational, or
occasional use
Vacant housing units All other vacants
Homeowner vacancy
rate
Rental vacancy rate

Census Tract
Census Tract Census Tract Census Tract 708.01, Census Tract 709,
2010.03, Henrico 108, Richmond 604, Richmond Richmond city,
Richmond city,
County, Virginia city, Virginia
city, Virginia Virginia
Virginia
93.6

82.3

87.1

92.6

86.8

1.9

4.5

5.8

4.1

0.3

0.6

0.3

0.1

0.2

1.7

1.1

2.3

1.6

1.4

0.5

0.1

0.6

0.2

0.4

0.1

0.1

0.2

11.3

3.8

1.4

2.3

2.4

2.4

5.3

3.2

3.3

6.6

10.6

11

8.4

16

Participation Rate by Census Tract with Less Than $35,000 Median

Income: Completed Audits/Total Households

Participation Rate by Census Tract with Less Than $35,000 Median

Income: Completed Audits/Total Households in Richmond Area

Participation Rate by Census Tract with Less Than $35,000 Median

Income: Completed Audits/Total Households in Norfolk Area

References
Weatherization Income Limits
http://www.dhcd.virginia.gov/images/Housing/Weatherization-IncomeLimits.pdf
Weatherization Provider List
http://www.dhcd.virginia.gov/images/Housing/Weatherization-Provider-List.pdf
American Community Survey
http://www.census.gov/acs/www/