Statement of Purpose

Halmstad University
Master's Program in International Marketing
Why are you interested in M.Sc. in international marketing?
As a student of textile engineering and having experience of working
in apparel sector of textile, I have an aspiration to start my own little
company. I have a strong textile background which helped me in
making appropriate decisions while negotiating with raw material
suppliers during my employment as assistant merchandiser. I want to
use this skill n combine it with a marketing degree to strengthen this
skill. This program will help me to manage well the marketing side of
the company which is the key to success and where I lack.

What do you think that you can contribute with during the
program?
As I wrote above, I have strong technical skills and good observation;
I have observed and studied a lot during my small employment career
about the fashion supply chain, I have worked at the manufacturing
part of Levi’s fashion supply chain and have been in close contact &
coordination with managers there, I have studied a lot of marketing
strategies that Levi’s use to market their products. I got a chance to
work on SAP and different other EDIs that is being used throughout the
supply chain, I can contribute with this experience and knowledge
during the program.

What do you expect from the program?

It is very important during the current business scenario to have
awareness of the happenings around the globe both politically and
financially. This awareness applies to bigger as well as the small
companies. Small companies don’t have much to lose yet this is all
they have, as a newbie it’s important to have strong marketing skills,
because after all it’s a matter of survival. I expect from this program to
load me with these skills at professional level and I hope studying in
this program will help to handle difficult situations and take the
pressures head on at personal level.