Harley Davidson, Inc.

2002
Case # 2
Part 1: Industry analysis
1. Industry Dominant Features
2. Porters Five Forces Analysis
3. Drivers of change

Part 2: Company Analysis

1. What is the present strategy of the company
2. How Well Is the Companys Present Strategy Working?
( require complete financial analysis for last three years)
3. What are the opportunities and strengths faced by the
company? Develop a EFE Matrix
4. What are the strengths and weaknesses of the company?
Develop a IFE matrix
5. Identify the strategic issues/ problems faced by the company
6.Develop TOWS matrix
7. Identify thee alternative strategies which may be suitable to
resolve the issue
8. Develop SPACE matrix.
9. Recommend strategy that the company should follow