Wednesday, September 9, 2015

K-Pop is Actually A Part of Korean Marketing Plan!

International Relations!

- 1997 South Korean economy mainly relied on manufacturing!

Asian financial crisis!
- Entertainment, instead of manufacture, was the key to survival!
Korea Creative Contents Agency!
- export Korean culture to the world!
- with the help of its partnership with Korean Eximbank!
- It took a surprisingly long time for Korea to develop its K-pop culture!
- K-pop culture: burnished the image of South Korean-made brands!
Korea broadens its influence through such image!
- K-pop culture became a major source of political power!
Author of the book The Birth of Korean Cool: How One Nation is Conquering the
World Through Pop Culture, even stated that Kim Dae-Jung predicted that if north
and south were ever unified it would be because of Korean pop culture, when
interviewed by BBC!

- K-pop even began to run neck and neck with many American super stars!
There is a system set up that dedicates solely to K-pop!
- Farm of talents and a means to audition them and choose the truly talented ones!
- social media strategy!
- marketing style