Ashleigh Wilson | Georgie Whigham | Melissa Peter | Suu Chu

OVER
VIEW
OVER VIEW
Our aim is to produce a collection of unique products tailored
for the home and their packaging to be sold at a stall at a
night market located at Westside Canberra. We will also
design and produce the stand on which the products will be
displayed. The overall concept of the market is to provide high
quality, hand finished products to the target audience.
The research for the packaging and products was through
observation at local markets, retail stores and online.

AIMS &
OBJECT
IVES

AIMS AND OBJECTIVES

The aim of the stall is to draw in customers with the use of
a unique and minimalist market design. The look will be
uncluttered and the products arranged to highlight their
aesthetic appeal.
All products will be displayed on a flat surface so the
presentation of products, packaging and stall design will
need to capture the attention of onlookers and stand out
from the competitors.
The overall look, feel and design of the stall will reflect the
brand identity through the use of natural tones and minimal
form.

TAR
GET
MAR
KET

TARGET MARKET
The stall has a primary target market of females aged 18-60
years living in the Canberra region. They are potentially first
home or apartment owners looking for unique and quirky
products to purchase for their home. The store will also
attract the attention of interested males. As the market will be
held roughly a month before Christmas the idea of gift giving
will be a high priority for the stall therefore targeting all
shoppers looking for gifts for their friends and family.

BRA
ND
STRAT
EGY

BRAND STRATEGY
The brand strategy is to create products using the simplicity
of wood and glass to encourage the perception of high
quality with a handcrafted appeal. The packaging will feature
our logo and colour palette and be designed to enhance the
products presentation and entice the buyer.

BRA
ND
IDENT
ITY

BRAND IDENTITY
The brand name Nest was developed through looking at an
abstract idea of the home. It represents the notion of a
safe oasis amidst the hectic lifestyle of todays society.
The structural and complex elements of a birds nest are
hidden within its overall form. This concept also applies to
our products as there are many factors that go into each
individual design despite the final often simplistic form.
Each bird species creates their own unique nest. This is also
reflected through our products as we each have an individual
design style, however, the overall branding and packaging
links the products.
The brand identity is also reflected through the packaging as
the use of raw materials reflects the connection with nature.
This is combined with a sophisticated colour palette to
entice the buyer.

LOGO
DES
IGN
LOGO DESIGN
The logo consists of a circle representing
the outline of a nest and encompasses
the text. The font style reflects an
individual handcrafted ethos which
strongly connects with our products.

COL
OUR
PAL
ETTE

COLOUR PALETTE

PRO
DUCT
CHO
ICE

PRODUCT CHOICE
Timber tea caddy
Tea and spice test tubes
Unique glass cups
Timber boxes

SWI
NG
TA
GS

STALL
CON
CEPT

STALL CONCEPT
The design for our stall was inspired by the natural rock
strata found in the landscape. It is also reminiscent of the
organic grain in timber. Similar to a nest form, the
structure is built up of interconnected layers creating a
stable environment.

STALL
CONCEPT