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Chapter 4

International
Entrepreneurship
Opportunities

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 Questions About
International Business
Different From Domestic Business?
Strategic Issues?
Options Available?
Decision To Enter?

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 Strategic Issues
Speed Of Entry
Joint Venture
 Competitive Advantage
 Reduce Expropriation Chances
Responsibility Allocation
Standardization Possibilities
Systems To Be Used
Organizational Structure
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 International vs. Domestic

Economics
Stage of Development
Balance of Payments
Type of System- Barter?
Political/Legal Environment
Culture
Technology 4-5
 Strategic Issues
Stage Decision Making
1 Highly Centralized

2 Complexity Forces
Decentralization
3 Conflict Forces
Recentralization
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Environmental Analysis
of National Market
Characteristics
Unique
Common
Clustering
Dimensions
Operating/Planning
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 Strategic Planning
Marketing Program
 Decisions Modification
 Target Markets
Balance Of
Products
Payments &
 Needs
 Benefits Currency
 Use Political Climate
 Ability To Buy Opportunity. Risk,
 Competition- Capability
Strengths &
Weaknesses
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 Structure
Achieve Objectives

Skills & Resources

Responsibility
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 Operational Marketing
Implement Effective Plan
Plan
 Product
 Price
 Channels
 Communication
 Target Market
 Control- Measure/Monitor
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Country Data Analysis
Market Characteristics
Marketing Institutions
Industry Conditions
Legal Environment
Resource Availability
Political Environment
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International Market Entry
 Exporting Direct Foreign
 Indirect Investment
 Direct  Minority Interests
 Joint Ventures
 Nonequity
 Majority Interest
 Licensing
 Mergers
 Turn-Key  Horizontal
 Management  Vertical
Contracts  Product Extension
 Market Extension
 Partnering
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 Barriers To
International Trade
General Agreement on
Tariffs and Trade
(GATT)- 1947
Increasing Protectionism
Trade Blocs & Free
Trade Areas
Strategy & Barriers
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