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JMA501: Introduction to Multimedia Technology rev 08/24/2015

Duquesne University
Media Arts and Technology

Fall, 2015
Meets: 6:00 -8:40 Monday
COLH 205
Dr. John Shepherd shep is OK
Office 529 COLH
Office hours MW 1:00-2:00, and M: 3:00-5:00 and by Appointment
Phone 412- 396-5772
E-mail John Shepherd
Class Web site
GA: Courtney Downing

Course Description
JMA501 provides an overview of the multimedia
field. It introduces students to principles of
multimedia design and development. Technical
discussions about digital and analog video, digital
sound and graphics formats complement current
principles regarding graphic design, sound, and
animation. Students create Web-based interactive
multimedia materials as a means of integrating
course concepts

Learning Materials

Because there will be a new version of

the software every 18 months or so, any
Adobe CC 2015 text is recommended.

Materials needed for each class:

You will need a USB drive/Flash Drive ( 4-8
GB) to store class and homework files.


Course Objectives
After completing this course, you will be able to:

Customize the Windows desktop

Use a Content Management System to
create web sites
Use Microsoft Word to create Portable
Document Format (PDF) files
Be fluent with number bases other than
base 10
Utilize File Transfer Protocol (FTP) to
send and receive files
Use Adobe Illustrator to create vector
illustrations (graphics) such as posters and
Create informatics charts via Illustrator
Manipulate digital photographs and other
raster graphics using Adobe Photoshop
Use Photoshop to create animations

Use, Adobe Premiere and Adobe

Encore to produce a DVD-based movie with

Create a digital portfolio to showcase your


Use Premier to create an html 5 video

and add it to a Web page.

Explain how sound is digitized

Compare lossy versus lossless

compression methods

Optimize graphics for Web usage

Use html and CSS to build a digital

.Use a Content Management System to develop
web sites

The Journalism and Multimedia Arts department

dynamically bridges the distance between where
the client/user is today and where that person
wants to get to. For example, the client may be a
small organization without many digital skills
(where the client is) but needs a web site, a DVD
for promotion, and a magazine layout for an

Dreamweaver maybe..
Premiere Pro

Through an aggressive curriculum geared toward

the challenges of a rapidly changing world,
students are prepared for both productive and
creative lines of service.

Software: We will use the following:


Web Site
Illustrations, logos
Photograph editing
DVDs with menus,
Web videos
Create Web sites
To communicate

The Computer store has some great offers for the

Adobe Software.
If you want to buy one of the Adobe suites, stop at
the Duquesne Computer Store in the student
union to place your order. They carry both Mac
and Windows versions
You can rent the software for a year, for about
Buy for about $400
Use our labsincl Mac labfree

Department of Journalism and

Multimedia Arts: Perspective
and Skills


Through degree programs that are flexible,

progressive, and robust with an ever expanding
reach into the dynamic world of digital media and
its design, Journalism and Multimedia Arts at
Duquesne University provides the tools, the
knowledge and encouragement you need to build
your own bridge into the future.

Course Requirements
Readings. My actual lecture notes will be posted.
At times, if we fail to cover everything in the notes,
you will probably be assigned to finish the notes
on your own. . You can also use Media Site
(which, well discuss later) to view lectures over
the Internet, live or after the class ends
Class Format and Participation. The course will
be a mixture of theory, demonstration, and handson experiences. Much of the class periods will be
spent developing materials and projects..
Your web-based homework will be viewable by
everyone over the Web including the GA

Ill try to mix the way the material is presented:

Lecture using my notes,

peer-per interactions,
guest lectures,
in- class exercises.

Learning Activities. Assignments are due

throughout the semester as shown on the
tentative course schedule. The assignments
determine your course grade. They are intended
to help you learn a variety of software applications
and effective design principles.
Storage. Throughout the semester you will
electronically send assignments for evaluation.
Most of these will be sent to your network folder
on the departments server computer.
You will complete the assignments by creating
numerous files, which collectively represent your
solution to the assignments. You will need to store
your work while you are working on the
Each lab computer has a local Data (D:)) drive.
While you can store content there, the Data drives
are periodically re-formatted, so you could lose
your work. Also, you would need to always sit at
the same computer, and other students could alter
your content.
Each of you also has available. a Network folder
(drive Z:), where you can store data permanently
(up to 800 Megabytes (Million bytes)) No
special considerations will be given if your USB
files are lost, so please take every precaution to
protect your work.
The Z: drive is only accessible and visible if you
are one of our two labs (Rooms 205 and 345). Its
not a good idea to depend too heavily on the Z:
drive. While it makes your lab-life less stressful,
and makes things easy, in a real-setting, there will
be no Z: drive, so try to not depend on it too
heavily. Basically, well use the Z: drive to create
folders for Dreamweaver.

Due Dates. Assignments are due on the due

date, by the beginning of class, as indicated
on the course schedule. Late assignments
will receive a 10% per class period penalty up


to a maximum of 30%. The assignments will

be uploaded to the Blackboard site. After two
weeks, assignments will no longer be able to
be uploaded and you will receive a zero for
the assignment.

Evaluation and Grading Policy

Grading scale is:
A = 93 100%
A-=90 - 92 %
B+ = 85-89 %
B = 83 84%,
B- =80-82 %
The plus/minus system will be used

Course Policies
Attendance. Students should demonstrate
professional behavior by attending class and
actively participating in class activities.
I-Grade policy. Students must complete 80% of
the coursework to warrant a grade of incomplete
("I"). This is a university rule. I grades must be
removed by the date specified in the Duquesne
calendar. Essentially, this is all the
assignments except the final one.

Academic integrity. Students are expected to

adhere to the Universitys rules and regulations
on academic integrity. Students are responsible
for reading the Universitys academic integrity
policy. See:

If you violate the policy (dont copy from each

other, but feel free to ask others for help) you will
receive a zero on that assignment, and you will
be reported to the Academic Integrity Committee.
A second violation will result you appearing before
the College Academic Integrity committee.
A second violation will result in a failing course
grade, and you will be asked to appear before the
College Academic Integrity committee.
E-mail. Students, instructor and Graduate
Assistant will often communicate electronically.
Some assignment instructions may be given using
e-mail. Students should check e-mail regularly.
We will use your Duquesne e-mail address.


Students with disabilities. Students with a

documented disability may obtain appropriate
academic support through the Office of Special
Student Services. Please notify the professor and
contact the Office of Special Student Services
(412) 396-6657 for additional information.
Emergency preparedness plan. Emergency
procedures are posted in classrooms. Students
and faculty are responsibility for acquainting
themselves with emergency procedures so that
they are prepared if an emergency should occur .