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Venture Creation
Entrepreneurial Process
• Identify new venture opportunities or business
concepts
• Evaluate viability of the new business concept
• Write business plan, prepare investor
presentation
• Build team with necessary skills and attributes
• Raise finance
• Build prototype / proof of concept
• Scale up – team, customers, revenues
• Create liquidity for shareholders
Dominant ‘perspectives’ of entrepreneurship
1. An independent entity
2. A new profit centre within a company which has other established businesses or,
RESOURCES ABILITY
– Right features
– Performance
- Organizational
– Promoter conflicts -- different aspirations
– Poor fit between products and organization
(DNA)
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