Promo & Activation Winners

Cat. No

Entry No Title

Advertiser

Product

Entrant / Agency

Country

A01/014

00112

REVERSE APRIL FOOLS'

BMW

APRIL FOOLS'
STUNT

DDB GROUP NEW

ZEALAND, Auckland

NEW ZEALAND

A04/013

00215

SHARE THE LOAD

P&G INDIA

ARIEL MATIC

BBDO INDIA, Mumbai

INDIA

RED ICE FILMS

Mumbai

Gold Spike

A09/004

00144

SLIDELINER

SAMSUNG

CURVED HDTV

TRAFFIK, Sydney

AUSTRALIA

ANTONYM Sydney

Gold Spike

B01/017

00239

MELANOMA LIKES ME

MELANOMA
PATIENTS
AUSTRALIA

MELANOMA
AWARENESS

GPY&R, Brisbane

AUSTRALIA

Gold Spike

B04/003

00108

IT'S YOUR CALL

3AW

SPORTS RADIO WHYBIN\TBWA GROUP AUSTRALIA

MELBOURNE

Gold Spike

C02/003

00065

REDUCE SPEED DIAL

VOLKSWAGEN VOLKSWAGEN

COLENSO BBDO,
Auckland

NEW ZEALAND

FINCH Auckland

Gold Spike

C08/005

00092

LIFE SAVING DOT

TALWAR BINDI BINDI

GREY GROUP,
Singapore

SINGAPORE

HFILMS Milan

Gold Spike

D01/003

00072

INFREQUENT FLYERS CLUB

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE AUSTRALIA

Gold Spike

A01/001

00001

THE BAR THAT JACK BUILT

BROWNFORMAN

THE WORLDS
FIRST CROWDSOURCED BAR

RED AGENCY, Sydney / AUSTRALIA

ARNOLD FURNACE,
Sydney

Silver Spike

A01/033

00259

McTOLLBOOTH

McDONALD'S

McDONALD'S

LEO BURNETT GROUP THE PHILIPPINES

MANILA

PABRIKA Makati
City

Silver Spike

A01/036

00287

THE KICK-BAG JOURNEY

AMERICAN
TOURISTER

VIVOLITE
LUGGAGE

CJ WORX, Bangkok

THAILAND

KRATAI TUENTUA
Bangkok

Silver Spike

A01/044

00319

THE GREAT WARM UP

THE NORTH
FACE

TNF100 ULTRA
MARATHON

FRED & FARID

SHANGHAI

CHINA

A02/001

00143

SLIDELINER

SAMSUNG

CURVED HDTV

TRAFFIK, Sydney

AUSTRALIA

A04/011

00188

#MYFAMILYCAN

SPC
ARDMONA

PACKAGED
FRUIT AND
VEGETABLES

LEO BURNETT
MELBOURNE

AUSTRALIA

Silver Spike

A04/016

00238

CANTENNA

SP BREWERY SP LAGER

GPY&R, Brisbane

AUSTRALIA

Silver Spike

A05/014

00288

THE KICK-BAG JOURNEY

AMERICAN
TOURISTER

VIVOLITE
LUGGAGE

CJ WORX, Bangkok

THAILAND

B01/006

00070

INFREQUENT FLYERS CLUB

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE AUSTRALIA

Silver Spike

B04/008

00240

MELANOMA LIKES ME

MELANOMA
PATIENTS
AUSTRALIA

MELANOMA
AWARENESS

GPY&R, Brisbane

AUSTRALIA

Silver Spike

C01/015

00190

#MYFAMILYCAN

SPC
ARDMONA

PACKAGED
FRUIT AND
VEGETABLES

LEO BURNETT
MELBOURNE

AUSTRALIA

Silver Spike

C01/016

00241

CANTENNA

SP BREWERY SP LAGER

GPY&R, Brisbane

AUSTRALIA

Silver Spike

C02/005

00115

REVERSE APRIL FOOLS'

BMW

DDB GROUP NEW

ZEALAND, Auckland

NEW ZEALAND

Silver Spike

APRIL FOOLS'
STUNT

Production
Company

Prize
Grand Prix

Silver Spike
ANTONYM Sydney

KRATAI TUENTUA
Bangkok

Silver Spike

Silver Spike

Promo & Activation Winners

C04/005

00071

INFREQUENT FLYERS CLUB

TIGERAIR

INFREQUENT
FLYERS CLUB

McCANN MELBOURNE AUSTRALIA

C04/007

00086

I HATE THAILAND

TOURISM
TOURISM
AUTHORITY
AUTHORITY OF
OF THAILAND THAILAND

C06/002

00110

IT'S YOUR CALL

3AW

C06/005

00116

THE UNFORGOTTEN
SOLDIERS

SKY HISTORY HISTORY

CHANNEL
CHANNEL

DDB GROUP NEW

ZEALAND, Auckland

NEW ZEALAND

C07/006

00350

THE MISUNDERSTOOD
SCOREBOARD

ZEE MEDIA
ZEE NEWS
CORPORATIO
N

DDB MUDRA GROUP,

Mumbai

INDIA

Silver Spike

C08/008

00230

BREAST CREAM

NEW
BREAST
ZEALAND
CANCER
BREAST
AWARENESS
CANCER
FOUNDATION

COLENSO BBDO,
Auckland

NEW ZEALAND

Silver Spike

D01/006

00219

TOUCH THE PICKLE

P&G INDIA

WHISPER

BBDO INDIA, Mumbai

INDIA

A01/013

00107

ONLY GAYTM IN THE VILLAGE ANZ

ANZ BANK

WHYBIN\TBWA GROUP AUSTRALIA

MELBOURNE

REVOLVER/WILL
Bronze Spike
O'ROURKE Sydney

A01/039

00117

THE UNFORGOTTEN
SOLDIERS

SKY HISTORY HISTORY

CHANNEL
CHANNEL

DDB GROUP NEW

ZEALAND, Auckland

NEW ZEALAND

THE GLUE
Bronze Spike
SOCIETY Sydney /
REVOLVER/WILL
O'ROURKE Sydney

A02/002

00149

EYE PLAY THE PIANO

THE
UNIVERSITY
OF
TSUKUBAS
SPECIAL
NEEDS
SCHOOLS

THE
HAKUHODO KETTLE,
UNIVERSITY OF Tokyo
TSUKUBAS
SPECIAL NEEDS
SCHOOLS

JAPAN

AID-DCC Osaka /
Bronze Spike
INVISIBLE DESIGN
LAB Fukuoka /
TOKYO Tokyo

A04/015

00237

YOU WISH FISH

BCF

LOYALTY
PROGRAM

GPY&R, Brisbane

AUSTRALIA

A05/008

00104

4G4GOOD

STARHUB

4G

DDB GROUP
SINGAPORE

SINGAPORE

A05/012

00189

#MYFAMILYCAN

SPC
ARDMONA

PACKAGED
FRUIT AND
VEGETABLES

LEO BURNETT
MELBOURNE

AUSTRALIA

A05/013

00197

TRUE WETSUITS

QUIKSILVER
JAPAN

WETSUITS

TBWA\HAKUHODO,
Tokyo

JAPAN

A07/003

00094

THE WORLD'S FIRST BILLBED MOLTYFOAM

MATTRESSES

BBDO PAKISTAN,
Lahore

PAKISTAN

THE LEO BURNETT

GROUP THAILAND,
Bangkok

THAILAND

Silver Spike
HUB HO HIN
Silver Spike
BANGKOK Bangkok

SPORTS RADIO WHYBIN\TBWA GROUP AUSTRALIA

MELBOURNE

Silver Spike
THE GLUE
Silver Spike
SOCIETY Sydney /
REVOLVER/WILL
O'ROURKE Sydney

RED ICE FILMS

Mumbai

Silver Spike

Bronze Spike
FREEFLOW
PRODUCTIONS
SINGAPORE

Bronze Spike

Bronze Spike

TAIYO KIKAKU
Tokyo

Bronze Spike
Bronze Spike

Promo & Activation Winners

B01/016

00233

GAME OF BALLS

BLUE BALL
TESTICULAR
FOUNDATION CANCER
AWARENESS

M&C SAATCHI, Sydney

AUSTRALIA

B02/008

00059

LOOK AT ME

SAMSUNG
SAMSUNG
ELECTRONICS ELECTRONICS

CHEIL WORLDWIDE,
Seoul

SOUTH KOREA

B02/018

00226

CATSTACAM

MARS
PETCARE
AUSTRALIA

WHISKAS

CLEMENGER BBDO
SYDNEY

AUSTRALIA

B03/006

00185

#MEALFORAMEAL

VIRGIN
MOBILE
AUSTRALIA

TELCO

HAVAS WORLDWIDE
AUSTRALIA, Sydney /
ONE GREEN BEAN,
Sydney

AUSTRALIA

B04/013

00299

#MACITBETTER

McDONALD'S

BIG MAC

DDB, Sydney

AUSTRALIA

C01/008

00098

HUMAN CLAW MACHINE

PEPSICO
FOODS
TAIWAN CO.

LAY'S

J. WALTER THOMPSON CHINESE TAIPEI

TAIWAN, Taipei

C03/007

00199

TRUE WETSUITS

QUIKSILVER
JAPAN

WETSUITS

TBWA\HAKUHODO,
Tokyo

JAPAN

TAIYO KIKAKU
Tokyo

Bronze Spike

C04/018

00289

THE KICK-BAG JOURNEY

AMERICAN
TOURISTER

VIVOLITE
LUGGAGE

CJ WORX, Bangkok

THAILAND

KRATAI TUENTUA
Bangkok

Bronze Spike

C05/003

00109

ONLY GAYTM IN THE VILLAGE ANZ

ANZ BANK

WHYBIN\TBWA GROUP AUSTRALIA

MELBOURNE

REVOLVER/WILL
Bronze Spike
O'ROURKE Sydney

C08/006

00106

4G4GOOD

STARHUB

4G

DDB GROUP
SINGAPORE

SINGAPORE

FREEFLOW
PRODUCTIONS
SINGAPORE

Bronze Spike

C08/007

00162

BLOODBOOK

PALANG
MERAH
INDONESIA

BLOODBOOK

LEO BURNETT
INDONESIA, Jakarta

INDONESIA

HIDRA Jakarta

Bronze Spike

Total Awards:

47

Bronze Spike

BREAKFAST FILM
Seoul /
DESIGNFEVER
Seoul

Bronze Spike

Bronze Spike

VIRGIN
PRODUCED Los
Angeles, CA

Bronze Spike

Bronze Spike
Bronze Spike