Analysis of the Westside story

A critical factor in Westsides success has been its strategy to attract

shoppers & keepthem in stores- the amount of time shoppers spend in a store
is perhaps the single mostimportant factor in determining how much they
will buy. In having understood the pulseof the customers in India, Westside
has clearly established itself as a brand with an Indianheart. Over the years
Westside has also developed and successfully introduced a range of new
brands especially suited to the Indian palate. These brands like 2F 4U,
ASCOT andRICHMOND has been a tremendous success amongst the new
generation. What has alsogiven Westside a competitive edge is that in
addition to an extensive range of internationally renowned brands like Fast
Track, they also offer the option of a lessknown brands for low budget
customers.Westside has been able to create a brand image and is consistently
maintaining its brandidentity by new additions in products and catering to
the market need.Westside caters not only the clothing needs and desires of
its customers but they alsohave bed sheets, kitchenware, jewellery,
perfumes, baby products, household items, etc.This way a customer who
enters the showroom from the purpose of buying one or twothings usually
ends up buying more. Westside caters to the needs of the customers of
different segments. For e.g. they have casual they have both formal and
casual wear inmens and womens section. At Westside, sofas have been
placed in the men and womensection so as to make them more
comfortable.The in-store experience in Westside is very delightful. Their
fully skilled and trained staff caters to the needs of the public in the right
way