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BURGER UNIVERSITY

Executive Summary
Introduction
Business Concept
Goals & Objectives
Management Ownership and Company Description
Product Description
Marketing Plan
Organizational Plan
Financial Plan

Executive Summary

Introduction

-Business Concept
Do you love burger? Most people do, and the best burgers are the ones made lovingly at home
with fresh ingredients. Burger University is a kiosk that it creates a wonderful and inviting place
for families, friends and colleagues to gather. Burger University will provide the best possible
service to satisfy our customers. We serve our very own recipes in our burgers, pastas, salads,
fries, nachos and also beverages such as shakes, juices and soft drinks. We provide detailed
product ingredients and information to our customer so they can make informed meal choices.

Mission
To offer the pleasure of the delicious and quality Burger in the comfort of our customers homes,
fulfilling their needs and wishes with fast and friendly service!

Vision
To make the Burgers and food in a clean and sanitary environment! We place particular emphasis
on the selection of our meats, targeting and winning the trust of our customers!

What differentiates Burger University to our competitors?


The foods that we cater are affordable that can make our customer satisfied and we also
have an eat all you can where our foods are exactly to the taste of our Filipino customers.

History
Our group was thinking a great business to put up that will make a hit someday. And thats how
Burger University was created. On July 25, 2015 when it all started, Burger University is all
about everyones favorite foods. It is all about how can we

-Goals & Objectives


Increasing market share:

In business it is important to increase our market share by finding more customers to try
and purchase our product to make a large percentage on our market

Improving customer service:

Since we are just starting our business, we will do our best to make our customer satisfied
and not just satisfied but we will provide them better and friendly services that will surely
make them go back and be our loyal customers and with that, it can make more
customers to come and try our products.

MARKETING PLAN
Mission Statement
Burger University is a kiosk that caters burger, pasta, salad, fries, nacho, ice cream and
beverages such as ice tea, juices and soft drinks. Our service is a clean and delicious to
the tastes of our customer. We pride ourselves in serving each of our customers a
nourishing and comforting meal in a fun and relaxing environment.

We serve our product for the children, family, relative, neighbourhood, schoolmates, and
friends. In order our product to become popular. Our product is the best because of its
uniqueness and healthiness. We serve our product nearby offices, school or universities
and residences in the facility

Diagnosis: Where are you right now?


Product

Our company will sell a variety of hamburgers, hotdogs, ice cream, smoothies, and other
products that are

Market
Facebook
Twitter
Youtube

Distribution
Promotional Strategy
Competition (Direct and Indirect)
Pricing
Action Plan

SWOT ANALYSIS
Strengths
Excellent sales staff with strong knowledge of existing services
Good relationship with customers
Good internal communications

Excellent footfall
Successful marketing strategies
Reputation for innovation
Weaknesses
Currently struggling to meet deadlines - too much work?
High rental costs
Market research data may be out of date
Cash flow problems
Holding too much stock
Poor record keeping
Opportunities
Similar services on the market are not as reliable or are more expensive
Loyal customers
Service could be on the market for ideal time
Customer demand - have asked sales staff for similar services
Threats
Competitors have a similar service
Competitors have launched a new advertising campaign
Competitor opening service center nearby
Downturn in economy may mean people are spending less

Menu:

Burgers:
---------------------------------------------------------------BABY UNIVERSITY BURGER P 40.00
Flame-grilled beef patty comes with sliced cheese, with mayonnaise and catsup all on a
warm toasted oatmeal bun.
UNIVERSITY BURGER P 60.00
Flame-grilled beef patty with fresh lettuce and tomato, catsup and mayonnaise all on a
warm toasted oatmeal bun.
DOUBLE UNIVERSITY BURGER P 70.00

Two flame-grilled beef patties with farm fresh lettuce and tomato, catsup and mayonnaise
all on a warm toasted oatmeal bun.
BIG UNIVERSITY BURGER (1/2 lb) P 90.00
This flame-grilled beef patty weighs 200 grams. It has farm fresh lettuce and tomato,
catsup and mayonnaise all on a warm toasted oatmeal bun..
UNIVERSITY POUNDER P 270.00
Two pieces of half pound flame-grilled beef patty topped sliced cheese, fresh lettuce and
tomato, catsup and mayo all on a toasted oatmeal bun.
UNIVERSITY BLACK ANGUS BURGER P 270.00
Flame-grilled 100 % Black Angus beef patty. Topped with slice cheese and garnished
with fresh lettuce and tomato, catsup and mayo all on a warm toasted oatmeal bun.
UNIVERSITYLAMB BURGER P 270.00
One of our specialty products. Flame-grilled lamb patty, topped with feta cheese
homemade pesto sauce with fresh lettuce and tomato on a toasted oatmeal bun.

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