La cadena de valor de Dell
Dell. el fabricante de computadoras personales destacado en el
Perfil global de un comparia del capitulo 7, desarrollarelaciones
‘ercanas eon los proveedoyes, Los estima pa que se enfoquen en
‘sus capacidades tecnologicasindividualesy sostengan el liderazgo
de sus componentes. Los costs de invesisacion ¥ desarrollo son dé-
Imasiado altos y los cambios tecnoldgicos muy rapidos como para
{que cualquier compania peda mantener el liderazgo en todos sus
‘componeutes. Los proveedares tambien estim presionados para
reducit ss tempos de enteea,tamanos de loe inventarios, Dell.
44 su vez, mantieue la investigacida enfoeada en el cliente y la
fpalanca para ayndarse a st misma 2 los proveedores, Del tasi-
bien implementa paginas web especiales para los proveedores con
cl propesito de que accedan a los pedis de componentes ie pro-
‘dacen, asicomo alos niveles de inveutario mantenidos en Dell Esto
permite alos proveedares planificar su prodvccion con base en la
‘demanda real de cliente final; como resultado, se reduce el efecto de
ango, EL intento es trabajar com los proveedores para mantener la
cadena de suministo moviéndose rapidamente, con peednctos actua-
Tizados y pocos pedidos de 1os clientes en espera. Después, en
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