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Other possible policies include the use of education to correct the problem of imperfect
information and an information gap in terms of the social costs and even the private
costs. Advertising could portray future problems such as liver damage, with an
aim to help
people
realise what
damage
alcohol can
do and
therefore
reduce their
consumption
privately
without the
need of
controversial
national
legislation.
Educating
children in
school would also
go a long
way towards
changing the
culture of binge
drinking in
the U.K, though
this is a
costly and would inevitably be a long term project in cultural changes being slow. An increase
in negative advertising would have the effect of decreasing demand as shown on the diagram
which therefore leads to the decrease of the quantity of alcohol consumed from Q to Q1 and
serving its purpose of decreasing consumption of alcohol.
In conclusion there is no one clear solution to the reduction of alcohol and a combination of
policies would be most effective in minimalizing consumption of alcohol and the binge drinking
culture. Although if one policy had to be selected it would be that of minimum pricing as it
would involve a sudden drop in alcohol consumption which would force cultural changes
rather than the second best option of filling the information gap which too would result in
cultural changes but over a massively long period in comparison and therefore a minimum
price being added in my opinion is worth the risk for the government.