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Principles of graphic.

CASPER
Elements
C (Contrast)

Descriptions
There are two different elements in the poster. There is an obvious differ

used for the background of the poster and the colour used for the letter
graphics. I used the light toned or brighter colour for the background that

pink to pink and in the middle it changes to baby blue to lighter cyan

colours of the background do change those colours still lighter and bright

with the lettering which I chose darker grey and brown. The graphics used

colour except for the glass and the pants of the footballer which are mu

background colour which are very light blue and white. Therefore, the con
A (Alignment)

add the attractiveness and the clarity of my design.


I used formal alignment in my design to show consistency in arrangeme

and to make my design more attractive. It displays the subtle organisatio

my poster, the wordings are written in straight lines with equal divison

sides. For example, in my poster there are four statements that I wish

statements are divided into two which are the verbs (eat, drink, be, and st

(whole, water, active and healthy). The statement is aligned even thoug
S (Simplicity)

different. The graphics are also aligned with the corresponding words.
My poster is simple. It only displays one idea which is the ways to be heal

simple message that requires lesser time to read and understand. The n

eleven and I support the explanation with clear and typical and logical gra

the poster does not has many colours but it is still vibrant and fresh becau
P (Proximity)

of unnecessary colours.
The proximity of the posters design is evident when we can see the verbs

the wordings are grouped by the similarity of the font used. The graphic
the theme (health) and message that I intend to deliver. The graphics are
E (Emphasis)

column of the poster to strengthen delivery of the idea.


The emphasis of the poster is seen in the title of the poster. WAYS to be h

contemporary logo, the title is emphasised because it is not written in line

WAYS is in capital letters to emphasise that this poster is about what


R (Repetition)

healthy.
The elements of repetition is everywhere in the poster. The font is repe

column. The spacing is repeated between each statement, and even thoug

different, but the size and the position are repeated. The first letter o

capitalised (according to the types of fonts) and it repeats until the last wo

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