Northwest School of the Arts

1415 Beatties Ford Road

Charlotte, NC 28216
Principal: Melody Sears ((M.Sears@cms.k12.nc.us)

Marketing I /2015-2016
Syllabus
Mrs. Hamlin
I. Course Description: In this course, students develop an understanding
of the processes involved from the creation to the consumption of
products/services. Students will develop an understanding and skills in
the areas of distribution, marketing-information management, market
planning, pricing, product/service management, promotion, and selling.
They will also, develop an understanding of marketing functions
applications and the impact on business operations. Through this
course other areas of studies such as mathematics and social studies
are reinforced. Other concepts such as work-based learning strategies
cooperative education, entrepreneurship, internship, mentorship,
school-based enterprise, service learning, and job shadowing may be
implemented when deemed appropriate. Apprenticeship is not
available for this course. DECA (an association for Marketing Education
students) competitive events, community service, and leadership
activities provide the opportunity to apply essential standards and
workplace readiness skills through authentic experiences will be
implemented at a later time.
Marketing I is a yearlong course.
There are no prerequisites, but it is helpful if you have taken a
Principles of Business or any Career and Technical Education
foundations course before.
Test dates will be posted on your monthly Calendars
There are no Quality points (this is not an Honors/AP class)
II.
Course Goals and Objectives
BUSINESS OF MARKETING, CAREERS IN MARKETING,
FOUNDATION OF MARKET PLANNING, CUSTOMER RELATIONS,
AND SELLING
o Understand marketing, career opportunities, market

planning, and foundation of marketing-information

management.
o Understand selling, customer relations and product
management

PRODUCT/SERVICE MANAGEMENT, PRICING, CHANNEL

MANAGEMENT, PROMOTION, MARKETING-INFORMATION
MANAGEMENT, AND SELLING
o Understand product/service management, pricing and
channel management.

o Understand promotion, marketing-information management,

and selling.

III.

Course Materials

Northwest School of the Arts

1415 Beatties Ford Road
Charlotte, NC 28216
Principal: Melody Sears ((M.Sears@cms.k12.nc.us)

IV.

Internet to explore market trends and demands

Marketing LAPS which will be provided by the teacher
Electronic devices such as computers/laptops/tablets
Curriculum Calendar
BUSINESS OF MARKETING, CAREERS IN MARKETING, FOUNDATION

OF MARKET PLANNING, CUSTOMER RELATIONS, AND SELLING (will

take 40% of our school calendar. This equates to 31 days)
Those 31 day will be split as follows:
o Section 1.00: Understand marketing, career opportunities,
market planning, and foundation of marketing-information
management. (This will take 11 calendar days)
o Section 2.00: Understand selling, customer relations and
product management. (This will take 19 calendar
days)

PRODUCT/SERVICE MANAGEMENT, PRICING, CHANNEL

MANAGEMENT, PROMOTION, MARKETING-INFORMATION
MANAGEMENT, AND SELLING (will take 60% of our school

calendar. This equates to 44 days) Those 44 day will be split

as follows:
o Section 3.00: Understand product/service management,
pricing and channel management. (This will take 20
calendar days)
o Section 4.00: Understand promotion, marketing-information
management, and selling. (This will take 24 calendar
days)

Major Assessments
- Test, quiz, paper and projects will be discussed and set
by the class as a board of the class room. This will allow
the students to set the standards and the premasters
for which they will be held accountable for.
- Each assessment picked by the board will reinforce the
Section objectives. The goal is 100% teacher taught,
100% student comprehension.
- The time parameters will be set based on the
assessment. Test should take 90 minutes or less.
Projects could take up to 1 week.
Daily Assignments
- Journals, notes, warm-ups, etc. are used throughout the
daily instruction in the classroom
- The assessment of those entries will help support where
the students are in obtaining growth in the content.
- If an assignment is due on the date you are
absent, it is due the DAY YOU RETURN. No makeup work is accepted for a grade after 5 school
days of your return to school.

Northwest School of the Arts

1415 Beatties Ford Road
Charlotte, NC 28216
Principal: Melody Sears ((M.Sears@cms.k12.nc.us)

V.

VI.

Homework
- Will not be that frequent, but may become a part of any
assignment not completed in class.
- It is the students responsibility to speak with Mrs.
Hamlin about any missing or late homework due to
sickness, suspension, or other reasons. I can be reached
via email at delinda1.hamlin@cms.k12.nc.us. If the
student fails to communicate there need then it could
reflect as zero or no grade in PowerSchool.
- Homework prepares student for the next day. It will help
me determine if they understood what was taught to
propel them forward to the test or final exam. It also
helps me if I need to reteach a subject.
Class Participation: (This is very important for my classes. You
will be expected to participate with daily in-class comments,
helpfulness, small group work, preparation for class, and
being on task. These things will be reflect in you informal
grade which is 30% of you quarter grade.)

Assessment/grading policies
General types of assessments used (Informal Test, Formal
Test, Quiz, Projects, Notebooks, Presentations, etc)
Breakdown of value for each type of assignment (include
grading scale)
Expectations of performance (This is a business class.
Business standards will be part of the classroom
environment.) You are responsible to take any Test or
Quiz that you miss on the day you return unless
arraignments have been made with Mrs. Hamlin.
Late work or missing work: (if late work or missing work
affects students grade, a parent/guardian contact will be
made.)
Extra credit (I dont believe in it. If you put that energy into
doing the work from the very beginning there is no need to do
anything extra.)
Class Policies
Attendance (You must be present to receive a grade)
Promptness (You must be on time at all times)
Passes (Will not except from another teacher. They must call
me on the white phone before sending you to me.)
Behavior expectations (Students are expected to be business
professionals at all times)
Food/drink in classroom (not permitted, even water)

Northwest School of the Arts

1415 Beatties Ford Road
Charlotte, NC 28216
Principal: Melody Sears ((M.Sears@cms.k12.nc.us)

VII.

VIII.

Dress code/electronic device usage (dress to impress, your

appearance speaks volumes at all times)
Academic Support
Tutoring (can be scheduled on a as need bases)
On-line tutorials can be found on my wiki once it is up and
running.
Additional points to reference throughout the syllabus:

21st Century Learning

Global awareness
Quality added ( level of rigor)