Transmedia Manifesto: Future of Storytelling

9/7/2015
TransmediaManifest
Theartofstorytellinghasalwaysbeensubjecttochange.Throughtheprocessof
digitalizationandtheaccompanyingmediaconvergence,werenowonthevergeofa
quantumleap.Wearenolongerviewers,listeners,readers,users,orplayers.Today,weare
experiencers,whoserolesandbehaviorschangebasedonhowweuseandapproach
media.
Withthisrealityinmind,wetakethisopportunitytoproposeeleventhesesonthefutureof
storytelling:
Thesis1
Claimingreality
Fictionsupersedesreality,becomingasimmersiveaspossible.
Thesis2
Rabbitholes
Thestoryoffersmultipleentrypointstotheexperiencer,dependingonthemediumand
situationinwhichitisused.
Thesis3
Storyuniverse
Theexperiencernolongerfollowsonedramaticthreadbutchoosesamongseveral
intersectingstorylines,whichmergeintoasinglestoryuniverse.
Thesis4
Interactivity
Experiencerscommunicatewitheachotherandwithfictionalcharacterstherebyactively
participatinginthestoryandinfluencingitsoverallarc.
Thesis5
Usergeneratedcontent
http://www.transmediamanifest.com/
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TransmediaManifest
Thestoryuniverseenablestheexperiencertocontributecreativelyatselectedpointsofthe
story.
Thesis6
Transmediality
Thestoryuniversedoesnotlimititselftoonesinglemediumbuttakesadvantageofthe
strengthsofeverymediumtocreatesomethingnewoutoftheirsymbiosis.
Thesis7
Locationbasedstorytelling
Theexperiencerbecomesthevehicleoffictionbyvisitingrealplaceswherepartsofthe
storyuniverseunfold.
Thesis8
Leanback,leanforward
Thestoryuniverseattractsdifferenttypesofexperiencersbyofferingavarietyofrolesfor
moreactiveandmorepassivemediausers.
Thesis9
Infinitude
Thestoryuniversehasthepotentialtobecomeabreedinggroundforaneverendingstory
throughsequels,spinoffsandperpetualreuseofstoryelements.
Thesis10
Multipayment
Thediversificationofstorytellingenablesthefreemiumpaymentmodel,whichprompts
multiplecontributionsperexperiencer.
Thesis11
Collaborativework
Thestoryuniverseisdevelopedincollaborationbyaversatileandinterdisciplinaryteam,
whoserangeofskillscanmeetthedemandsofexperiencebasedstorytelling.
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TheManifest
About
Authors
MaikeCoelle
KristianCostaZahn
12/13
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TransmediaManifest
MaikeHank
KatharinaKokoska
DorotheaMartin
PatrickMller
GregorSedlag
PhilippZimmermann
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