feat: ca ow dfs qi Epa ste aie cir a atv. (stad) / @. aim. (ate) 8 wae-ora ont fore at & 1 Frater faenfiat a fer ea stat ar warts yatteter varmot da aed aaa fat ITT | + Answers may be written either in English or in Hindi; but the same medium should be used throughout the paper. feorott : ra wera at Soe oes ar feed fat ee aT ‘Sony, cata wet sect ae ane CH eT TAT TT Attempt all five questions. All questions carry equal marks. witata aga sift | welt weal & ster aaa 1 (a) ‘Modern marketing is an integrated process of identi ssessment and satisfaction of human wants.” Comment. t ‘ane fw anazenst & afefate, aes afte def a aarafere afra B feott ata | (b) How social and cultural factors affect consumer behaviour ? 8 arsiaa aan fra wane arta airy leah arent & warfaa ware? OR / 20a(a) In what manner the economic and technological factors influence the demand for «a product or service ? 7 aah ier ai fave fer a sonar aca 7 (b) Define ‘Segmentation’. Suggest suitable bases tosegment market for the following products (i) Footwear (ii) Mobile phones (ii) Airlines Travel 8 sade a} ofeafie afar | Prater serch & fee arora 5 eehoreor & fore sepa sree BET, @ oo (i) FaRBA aT (i) ea art (a) Discuss the various strategies used by a marketer in the introduction and maturity stages of PLC. 7 sore tara F wads sit ofr ae a fare amt mae fats criti ar feet aia |(b) Define Product-Mix. What type of decisions need to be taken by marketer regarding product-mix ? 8 ‘sea fg a ofeorce arise | See a eae feaar fara ware & fae ora fe, ? OR/ aa (a) In what manner does the price policy of a product affect the other components of the marketing mix ? . 8 feet sere et areata faa Pra aT ert af fra wane watfas ae t? (b) What is the relevance of ‘Online Marketing’ in the modern era ? How far it has been popular and successful in India 7 safe gr a oiseres freee at ar sree 22 sre ae wet oem cata oer aT ESTE?(a) Differentiate between ‘Intensive Distribution” and ‘Selective Distribution’, In what circumstances will you use each of these alternatives ? 7 ones far ait eters fran a ata fate ifs | fea ciefestaat amt sat at rete aT saith? (b) Do youthink that advertising is an investment ? Critically examine it. 8 sm fare Haar faanva wa Pret & ? gaat Smee eT AT | OR / seat (a) Discuss the importance and benefits of Push and Pull strategies. 7 dala rate orice aera ca oral ar at ait | (b) “Pricing methods of a firm may either be cost driven or market driven.’ Discuss. 8 ‘feat wat at aine-fruton fae arrasea at werd & sryar arated fates aa |4. (a) ‘Packaging is an important tool of sales promotion.’ Comment 7 ‘tabi faa daa an wwe ea apes & | zoo aifire (b) Rural markets are tomorrow's. markets in India, Do you think so ? What are its implications for the marketer ? ie sare 9 aretor are seth arse | aaT ary Ta ‘ara & 2 fanaa & fore ver ae fated & 7 OR / staat (a) What do you mderstand by Promotion-mix ? A company wishes to launch a new toothpaste. What type of promotion strategy would you recommend and why ? 7 wean-fea a arm en ae & Pew a Oe cate a vada et are | sae fare aR a enka corti qaritt oft ai?(b) What remedies are available to a consumer in India under Consumer Protection Act, 1986 ? Explain the role of State machinery in India under Consumer Protection Act, 1986 in providing relief to the consumer. 8 soit deat sified, 1986 & sferter aT A ‘Saat at eT Ste seer é ? syste aa ortaftas, 1986 3 oferta sretaa at Tet wer a fae ona 8 wera a yaar are aia | Write short note on : (any three) (a) Relationship Marketing (b) Product Concept (©) After Sale Services (@) Marketing Ethics (e) Selling Concept 65,5) faeifertere a a fart te ara fet fafa (%) Hau ferert (a) see deren (7) femmes Sart (2) fag siren =A (@) finer